Versant Media Group announced that it has entered into a definitive agreement to acquire Full Swing. Versant will acquire the sports technology company from Bruin Capital and a group of minority investors for approximately $530 million in cash, subject to customary purchase price adjustments.
Full Swing provides patented hardware and integrated software used by consumers, competitive athletes, coaches, and commercial venues. The company’s platform spans immersive simulation, launch monitors, virtual greens, integrated software, and performance data.
The acquisition will add Full Swing’s interactive sports platform to Versant’s portfolio. Full Swing was built first in golf and has expanded into baseball and other sports, supporting data-driven practice, play, training, and entertainment across at-home, commercial, and professional environments.
Versant said the transaction builds on its leadership in golf while expanding its capabilities in interactive sports experiences. Full Swing will be anchored in Versant’s golf business, which includes Golf Channel, GolfNow, and GolfPass.
The combination is expected to create opportunities across content, commerce, training, venues, and performance data. Versant said the acquisition will also support Full Swing’s continued growth as a sports technology company.
Following the close of the transaction, Full Swing will operate within Versant’s Digital Platforms and Ventures portfolio. Full Swing CEO Ryan Dotters will join Versant and report to Will McIntosh, President of Digital Platforms and Ventures.
Full Swing is the Official Licensed Simulator of the PGA TOUR and an Official Technology Partner of TGL presented by SoFi. Its products include golf and baseball technology designed to deliver real-ball-flight data, immersive simulation, and performance insights.
The company’s KIT Launch Monitor combines club and ball data with high-resolution video. Full Swing’s athlete roster includes Tiger Woods, Jordan Spieth, Xander Schauffele, Jon Rahm, Dustin Johnson, Patrick Mahomes, Josh Allen, and Steph Curry.
Versant Media Group operates across political news and opinion, business news and personal finance, golf, and sports and genre entertainment. Its portfolio includes MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen, Fandango, Rotten Tomatoes, GolfNow, and GolfPass.
Bruin Capital is an investment and operating platform focused on sports, media, marketing, entertainment, and related technology. Founded in 2015 by George Pyne, Bruin partners with founders and management teams to build businesses across the global sports economy.
The transaction is subject to customary closing conditions and is expected to close in the second half of 2026.
Support: Gibson Dunn acted as legal advisor to Versant, while Moelis & Company served as financial advisor and Kirkland & Ellis served as legal counsel to Bruin.
KEY QUOTES:
“Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences. Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans.”
Mark Lazarus, CEO of Versant
“Full Swing will add a powerful performance layer to Versant, bringing interactive products, precise data and immersive software to players wherever they engage, including at home, on the range, in venues or with coaches. We have long admired what Ryan and his leadership team have built at Full Swing and look forward to welcoming them to the Versant family as we work together to extend the platform’s reach and impact across training, competition and entertainment.”
Will McIntosh, President of Digital Platforms and Ventures at Versant
“This is an exciting next chapter for Full Swing. Joining Versant gives us the scale and distribution to bring our technology to even more golfers, athletes and fans, while staying focused on what we do best — building the most connected and immersive way to play and train. We’re proud of what our team has built, and we look forward to growing it alongside Versant’s portfolio of iconic brands.”
Ryan Dotters, CEO of Full Swing
“Joining Versant’s portfolio and resources, under Mark’s vision for the future of sports and fan experiences, is exactly the kind of next chapter we set out for when we acquired Full Swing five years ago. Its data and technology are a perfect fit for the interactive, athlete-to-fan ecosystem Versant is building. This is truly a win for everyone, and we’re thrilled for Ryan and the team.”
George Pyne, Founder and CEO of Bruin Capital
