Versant Expands Free-to-Watch Portfolio With Acquisition of Free TV Networks

By Amit Chowdhry ● Yesterday at 11:34 PM

Versant has reached a definitive agreement to acquire Free TV Networks in a deal that will expand the company’s entertainment footprint and strengthen its presence across free, ad-supported distribution channels. The transaction, announced on December 4, 2025, comes as Comcast prepares to spin off Versant as an independent public media company in early 2026.

The acquisition adds national premium digital broadcast networks and FAST channels to Versant’s portfolio at a time when over-the-air viewing continues to grow. According to industry data cited in the announcement, more than 20 million households now access television exclusively through digital broadcast, accounting for sixteen percent of U.S. households. Free TV Networks brings a slate of targeted multicast and FAST channels, including 365BLK, OUTLAW, DEFY, BUSTED, and Pam Grier’s Soul Flix, complementing Versant’s existing brands that span entertainment, news, and sports.

Leadership at Versant described the agreement as a key step toward scaling the soon-to-be-public company. The acquisition adds diversified distribution pathways and enhances reach across value-conscious audiences. Following the completion of the deal, FTN founder Jonathan Katz will join Versant, reporting to Chief Revenue and Business Officer David Pietrycha, and will continue leading day-to-day operations of the acquired business.

The transaction is subject to customary closing conditions and is expected to finalize in early 2026. Once the Comcast spin-off is complete, Versant will operate as a standalone public media company with a portfolio that includes USA Network, CNBC, MS NOW, Oxygen, E!, SYFY and Golf Channel, along with digital properties such as Fandango, Rotten Tomatoes, GolfNow, and SportsEngine.

KEY QUOTES:

“As we prepare to launch VERSANT as an independent public company, we are focused on building a business with greater scale, more ways to reach audiences, and a stronger foundation for long-term growth. Reaching an agreement with Free TV Networks furthers that ambition and reflects our commitment to expanding the range of services and experiences we offer.”

Mark Lazarus, Chief Executive Officer for Versant

“This transaction represents a thoughtful step in diversifying our entertainment business and expanding our presence across free, ad-supported platforms. FTN’s portfolio complements our existing brands, and its distribution model provides an additional path to reach audiences and support our long-term strategy.”

David Pietrycha, Chief Revenue and Business Officer for Versant

“All of us at Free TV Networks are excited to bring new, scaled, and differentiated reach to VERSANT’s portfolio. From day one, our focus was to become the leading media company serving value-conscious consumers, by filling the entertainment gap for these viewers within the broader media marketplace. With Versant, we can scale faster, extend our ability to connect with more underserved segments, and deliver even larger audiences for our advertisers.”

Jonathan Katz, President and CEO of Free TV Networks

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