Vêtir, an AI-powered luxury wardrobe operating system focused on transforming how consumers get dressed, shop, and manage their wardrobes, announced the successful first close of its Series A financing, raising $5.5 million at a $150 million valuation.
The funding round was led by a consortium of investors across technology and luxury-adjacent family offices, including Laidlaw & Company. The company said the financing reflects a long-term strategy focused on building both the brand and its AI-powered platform for luxury fashion commerce.
According to Vêtir, the Series A also attracted participation from strategic partners as the company continues developing what it describes as a category-defining AI commerce platform for the luxury fashion market.
The company positions itself as a wardrobe operating system rather than a traditional shopping platform. Vêtir’s platform is designed to serve as a “system of record” for luxury wardrobes by combining data about what users own, what they want to purchase, and how they live into a single personalized ecosystem.
Vêtir said this approach targets high-value luxury consumers where personalization, discretion, and long-term relationships are especially important.
Over the past year, the company reported several growth metrics, including:
- 200% month-over-month organic user expansion
- 3,500%+ growth in B2B clients
- 9x year-over-year revenue growth
- More than $2,500 average order value
The company’s platform functions as an always-on AI stylist that learns from a client’s wardrobe, preferences, calendar, travel patterns, and purchase behavior. Vêtir said this enables a persistent personalization layer extending beyond traditional ecommerce transactions.
Its platform also includes features such as image and video search, photorealistic virtual try-on capabilities, and instant closet uploads powered by proprietary technology.
On the enterprise side, Vêtir is developing a CRM-style infrastructure layer for private stylists and luxury clienteling teams. The platform is intended to help brands and stylists organize post-purchase behavior, wardrobe data, and evolving customer preferences to improve long-term client relationships and increase customer value.
The company said proceeds from the funding round will be used to accelerate development of its personalization engine, expand internationally, and deepen integrations with enterprise partners across luxury fashion and retail.
Alongside the financing announcement, Vêtir also unveiled several leadership and advisory appointments. The company added Stephanie Horton, Senior Director of Global Commerce at Google, and Nina Garcia, Editor-in-Chief of ELLE and judge on Project Runway, to its Advisory Board.
In addition, Jemma Plaue joined the company as SVP of Global Styling & Strategy. Plaue previously held leadership roles at Mytheresa, MR PORTER, and NET-A-PORTER, most recently leading Personal Shopping in North America at Mytheresa.
Vêtir said the platform is currently available on iOS and through its website.
KEY QUOTE:
“As Vêtir grows, we’ve been very deliberate in how we’ve built both the product and the company. The focus is on building intelligence around the wardrobe itself—well beyond a traditional shopping interface. With our lead investors now in place, we’ve kept a small portion of the round open for a few strategic partners who can add real value as we continue to scale globally.”
Kate Davidson Hudson, Founder and CEO, Vêtir
