Vibe.co, the advertising platform focused on bringing granular, hyper-targeted precision to connected TV for performance marketers, has announced the successful closure of a $50 million Series B funding round. Hedosophia spearheaded the funding round. The funding also garnered participation from a diverse and influential group of existing and new investors. Previous backers Elaia and Singular reaffirmed their support, and new strategic investment came from QuantumLight, the investment fund managed by Revolut CEO Nik Storonsky, and Illusian, the fund associated with Supercell CEO Ilkka Paananen. The round also attracted angel investors like Carolyn Everson, a board member of both The Walt Disney Company and Coca-Cola. In a noteworthy addition to the company’s governance, Nirav Tolia, the Chief Executive Officer of Nextdoor, has joined Vibe.co’s board of directors, bringing his extensive experience in scaling consumer-facing platforms.
This funding elevates the company’s total valuation to $410 million, underscoring the strong investor confidence in Vibe.co’s model of transforming television advertising into a measurable, high-return-on-investment (ROI) performance channel.
Vibe.co operates in a rapidly evolving media landscape where streaming now accounts for 45 percent of all U.S. TV viewership, surpassing the combined share of traditional cable and broadcast television for the first time. The digital video ad spend market, which includes Connected TV, is expanding at a rate nearly three times faster than overall media spend, with projections estimating it will reach $72 billion by 2025. Despite this massive market opportunity, success in the Connected TV space remains challenging for brands due to fragmented ad inventory, complex and opaque pricing models, and traditional measurement techniques that often fail to capture the true sales lift accurately.
The Vibe.co platform directly addresses these challenges by offering the only self-serve platform that unifies the entire Connected TV advertising ecosystem into a simple, comprehensive solution. This unified approach encompasses ad creative development, sophisticated targeting, media buying, and AI-powered campaign optimization. The company has already established itself as the most widely used Connected TV ad buying platform, trusted by over 5,000 brands. It is reaching more than 120 million households across over 500 apps and channels. The company anticipates achieving profitability before the end of the current year.
A core component of Vibe.co’s innovation is its proprietary technology. At the platform’s heart lies a system fueled by millions of consumer profiles and monthly purchase signals, which enables hyper-personalized targeting based on real purchase intent and behavioral data. This technology powers a recommendation engine that efficiently matches the correct product to the most receptive viewer, resulting in campaign performance that the company reports as outperforming traditional TV segments by a factor of four. The platform is deeply integrated with all major measurement partners. It maintains direct connections to ad inventory across most major streaming publishers, effectively transforming television from a broad reach medium into a precision tool for performance marketers. As the industry moves away from last-click attribution, Vibe.co is establishing a new measurement standard rooted in incrementality, ensuring that campaigns deliver tangible, high return-on-investment results and demonstrable sales lift for its customers.
The new funding will be primarily allocated to accelerating Vibe.co’s proprietary AI product roadmap. This advancement will focus on further enhancing the platform’s generative and agentic AI capabilities for both media buying and creative production. Vibe Studio, the company’s AI-powered video editor, is already proving its effectiveness, with more than ten percent of all ad creatives currently running on Vibe.co being AI-generated, establishing the company as one of the largest AI content distributors on television.
The company expects this figure to grow substantially, projecting that over thirty percent of the ads on its platform will be AI-generated by the end of 2026. Beyond AI creative tools, the funding will also be used to expand yield management tools for publishers and to deepen existing integrations with streaming partners and various measurement providers, as Vibe.co continues to scale its platform across the United States market.
KEY QUOTES:
“The performance TV advertising market is on track to surpass social media advertising by 2035, driven by an influx of DTC brands and Instagram advertisers. It’s a trillion-dollar market and we are leading the industry forward. What we’re building is the Meta for TV advertising, powered by transactional data, hyper-targeting, and incrementality measurement. Our ability to attract Instagram advertisers to TV is unlocking an entirely new channel for performance marketers. As a result, we’re experiencing tremendous company momentum—reaching a $100M revenue run rate in less than two years, which makes Vibe.co one of the top ten fastest software companies to achieve this milestone.”
Vibe.co CEO and Co-Founder Arthur Querou
“We believe Vibe.co is building the infrastructure for the next generation of advertising on TV, where campaigns are created and optimized by AI, measured with real outcomes, and accessible to brands of all sizes. Vibe.co is uniquely positioned to lead the transformation of CTV into a true performance channel, and we’re proud to back them in defining this new standard for the industry.”
Nirav Tolia
