Vibe.co recently announced a successful Series A funding round of $22.5 million led by venture firm Singular. And they plan to utilize these funds to continue building a more efficient streaming TV advertising ecosystem and become the #1 CTV ad resource for SMBs.
The funding round – led by Singular – also comes with a reinvestment from Elaia Partners and the participation of Sequoia’s Scout Fund, Motier and seasoned Ad Tech investors like Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach.
Vibe.co democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT. And the process is simple: in just a few clicks, advertisers select which app(s), channel(s), or live sports league(s) to advertise with, target specific audiences, optimize their spend based on performance metrics, upload their creative assets, and go live on TV in 5 minutes.
Since Vibe.co has unique relationships with premium streaming services and channels, bolstered by powerful automatic optimization capabilities, it consistently delivers over 2X ROAS for clients across the board – from major gaming studios, to large e-commerce companies, to small local brands. On the heels of an initial $7 million seed funding round in September 2022 and the launch of its self-serve ad platform, Vibe.co experienced the kind of hyper growth entrepreneurs dream of:
- 2,000+ US clients
- 8-figure revenue in 2023 (+850% growth YoY)
- Deals with most major TV Networks and Streaming Apps
Vibe.co’s leadership plans to utilize the fruits of their fundraising efforts to triple the size of their tech & machine learning department, build a large, seasoned sales team (the company achieved the aforementioned figures with very limited sales resources), and set up strategic publisher deals in the next few months. And by the end of the year, the company’s employee roster is set to grow from 40 employees to 110.
Due to its expanded workforce, Vibe.co will continue to develop a sophisticated performance measurement solutions and proprietary targeting capabilities, double down on automated campaign optimization, and deliver a full set of features for publishers to better leverage their SMB demand.
KEY QUOTES:
“Vibe’s growth confirms the SMB market’s massive appetite for streaming advertising – especially as an alternative to classic AdTech duopolies with entrenched players. We believe that Vibe’s unique product, positioning, and vision will make them a leader in this new ecosystem. We are excited to be alongside them.”
– Raffi Kamber, General Partner & Co Founder at Singular
“We are just getting started. Vibe is still a very small company compared to the untapped $60B market that US SMBs represent. SMBs are craving new, scalable, performance-focused ad channels and we have proven that our product-driven approach is the right one for this market, both on the supply and demand sides, as Connected TV Advertising fills a real need for diversification, transparency, and performance. We strongly believe that Vibe.co and SMBs will be the #1 revenue driver for TV networks, broadcasters, and streaming apps within the next 5 years. We are committed to build a just and fair ecosystem for them by delivering value in a transparent, unbiased, and efficient way. We’ve only laid down the first bricks for a new TV Advertising ecosystem.”
– Arthur Querou, CEO of Vibe
