Rockbridge Growth Equity, a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, announced that it has made a majority investment in Vici Media, a provider of white label digital marketing and advertising solutions. The terms of the transaction were undisclosed.
This investment marks the formation of a new Rockbridge digital media platform, as the firm has been looking into ways to make additional investments in the industry.
Vici founder and Managing Partner Todd Schumacher, founder and Chief Operating Officer Megan Malone, and founding partner Leslye Schumacher will remain minority equity holders in the company and will continue to actively lead the business.
Vici works with traditional local media companies and independent agencies nationwide, enabling them to provide a broad suite of digital marketing products and services to their small and mid-sized local business customers. Launched in 2014, Vici offers white-labeled solutions including sales training, digital media planning, online ad buying, reporting, and campaign optimization through a multi-platform approach.
Vici was represented by Bailey Glasser, while Rockbridge was represented by Honigman.
KEY QUOTES:
“Rockbridge plans to enhance Vici’s strong reputation for product excellence and customer service by continuing to invest behind product innovation and platform expansion. At the same time, Rockbridge sees an exciting opportunity to pursue inorganic growth in an effort to create a scaled and distinctive platform for current and future partners. We look forward to partnering with the entire Vici team as we work together to expand the company.”
- Steve Linden, Partner at Rockbridge
“Since founding Vici a decade ago, we’re proud to have built a company that has helped hundreds of media and agency partners offer digital advertising services that benefit their local business customers. As we embark upon this next stage in our Company’s growth, we’re confident that Rockbridge will be an excellent partner to enhance our existing business and identify new avenues for expansion.”
- Todd Schumacher, founder and Managing Partner at Vici
