Victress Capital Names Madeline Keulen As VP

By Annie Baker ● September 3, 2019
  • Victress Capital, a venture capital firm focused on investing in early-stage consumer companies, announced it named Madeline Keulen as a VP

Victress Capital — a venture capital firm that is focused on investing in early-stage consumer companies with diverse management teams — recently announced that it named Madeline Keulen as a Vice President. Keulen will be a key member of the investment team and will focus on expanding Victress’ sourcing network by leading the firm’s diligence processes and work closely with portfolio companies to support their needs.

Keulen had first joined Victress Capital as an MBA Associate in January 2018. And since then, Keulen has developed a strong relationship with the firm’s Managing Partners Lori Cashman and Suzanne Norris as well as the firm’s portfolio companies.

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“Victress was founded with the mission to bring more female founders and funders into the venture capital ecosystem,” said Cashman. “We could not be more thrilled to welcome Madeline to the investment team as we continue to reimagine the venture capital industry.”

Keulen recently graduated with an MBA from Harvard Business School (HBS) where she was very active in the venture ecosystem. And she was very active in the venture ecosystem by serving as a Rock Venture Partner and leading the Venture Capital arm for the HBS Women in Investing club. Prior to HBS, Keulen served as a Venture Fellow at G51 and was a consultant at Oliver Wyman (OW) where she advised some of the world’s largest firms on growth strategy, operations, and post-merger integration.

“We have spent time getting to know Madeline over the past two years and are excited to have her join our team full-time,” added Norris. “Madeline’s natural curiosity about consumer markets, passion for helping entrepreneurs and drive to succeed make her a strong addition to our team.”

Molly Sellers is the head of business development at Victress. And the venture firm’s advisors include Goldman Sachs managing director Alyssa Fanelli, WWD Executive Editor Booth Moore, Coach Vice President of Ecommerce Tracey Strauss, UNTUCKit chief marketing officer Jennifer S. Olsen, supply chain executive John Pletzke.

Some of Victress Capital’s portfolio companies include Alyce, Daily Harvest, Moxxly (acquired by Olle Larsson Holding), Werk, and Copper Cow Coffee.

“While all the data shows companies with gender-diverse teams outperform their peers, the reality is that we still have a massive funding gap when it comes to women-led teams and venture capital. Victress’ investment strategy is one that I believe is critical to creating change in the industry and I look forward to being a part of that change alongside Suzanne and Lori,” explained Keulen.

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