Vieu: AI-Based Sales Graph Company Raises $11 Million (Seed)

By Amit Chowdhry • Oct 10, 2024

Vieu is a company that developed an AI-based Sales Graph, which challenges traditional social networks and CRM systems to fast-track enterprise sales pursuits. Vieu also announced a $11 million funding round to scale its AI-powered trusted business network with a singular goal – which is to fast-track enterprise sales.

These milestones follow a period of hypergrowth as customer and revenue numbers have more than tripled, including several marquee publicly listed organizations over the last year. Trilogy Equity Partners led the seed funding round with participation from Incubate Fund and Vela Partners. Along with the institutional investors, 44 angel investors, including prominent founders, CEOs, and sales leaders from the enterprise software industry, have also invested in this round.

The Vieu Graph platform indexes billions of relationships and industry-specific data sets to reveal deep social connections and account intelligence that helps build trust with the customer from the first touchpoint.

With the growth of Gen AI tools capable of sending thousands of spam messages with cleverly crafted subject lines in seconds, spam is no longer just a consumer problem. Business leaders and top executives saw a notable increase in cold outreach attempts over the last year, receiving on average 80+ cold emails per week, with a less than 1% success rate. The problem has escalated from worse to unimaginable.

As more VC-backed companies chase efficient growth, acquisition spending has been significantly cut back. With smaller budgets and failing legacy techniques and tools, sales leaders are trying to build robust pipelines to meet topline targets.

Vieu founders Samir Manjure and Simon Skaria are both Microsoft veterans. And they have deep expertise in the enterprise software and startup ecosystem. They were inspired to build Vieu after meeting nearly 100 sales leaders, who revealed that their teams were using a dozen different tools. Yet, after half a year of pursuing accounts, many were still dissatisfied with their enterprise efforts and failed to meet their quotas.

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KEY QUOTES:

“It’s a ‘sales pandemic’. What worked in the last decade to get into new accounts is no longer working for enterprise sellers. Today’s sales teams are buried under a blanket of sales acceleration tools but none that solve for building trust with customers. Our mission is to help salespeople get to the first business meeting faster without dozens of cold calls or emails, while building trust with the buyer in the process. The ability to secure trust, leverage networks, and land business meetings with the buying committee is just the beginning; we’re creating a real business network.”

 “I experienced this problem firsthand while building my previous company. How do I create a steady pipeline and how to convert them efficiently to topline impact? 9 out of every 10 business leaders in my network echo this concern. The current strategies and legacy tools that relied heavily on outreach via email, cold calls, or LinkedIn are no longer working. Vieu’s trust-driven approach is delivering results that cold outreach simply can’t match. We’re seeing our customers secure first meetings with target enterprise customers five times faster, while increasing their sales team productivity threefold. This is what’s possible when you replace old legacy spray-and-pray methods with trusted introductions from the Vieu Network.”

“Our vision is to make Vieu the go-to platform where trust is cultivated, leveraged, and transformed into meaningful business relationships and opportunities.”

-Vieu’s founder and CEO Samir Manjure

“Two secular trends are playing out in the market. First, buyers are getting ROI conscious on investments like 6Sense, ZoomInfo, LinkedIn Sales Navigator, & Outreach. Second, LLMs have become 100X more effective, affording us superpowers to mint gold from our proprietary data sources. The result is an all-in-one business graph that disrupts incumbents built on list-based declarative tools towards our graph-based semantic platform.”

-Simon Skaria, Vieu’s founder and CTO

“If you need true revenue, you need a top-down Enterprise Sales motion. For top-down high-value Enterprise GTM, there is no better tool than Vieu. Auxia has more than tripled our revenue in about 3 quarters, and Vieu has been instrumental to that growth. My team gets to focus on building and selling, and not deploying and operating sales tools. That’s the value.”

-Sandeep Menon, CEO of Auxia, an AI platform for B2C Growth

“With legacy tools and techniques proving obsolete, the GTM & sales tech landscape is undergoing a significant transformation and is ripe for disruption. While we explored multiple start-ups solving for this space, we strongly believe that Vieu is solving for the right problem at the right time with the right approach. Enterprise deals need a warm and informed approach. We believe that the B2B sales will move more towards the Vieu way of selling, one that’s driven by trusted relationships.” 

-Chuck Stonecipher, Managing Director at Trilogy Equity Partners