Vigloo, a destination for immersive short-form dramas from Korean content platform company SpoonLabs, announced its expansion into the U.S. market. The platform aims to establish itself as a leader in the rapidly growing short-form streaming industry. Driven by $86 million from South Korea’s gaming giant Krafton, it invests heavily in 100+ English-language originals, tapping into surging demand for short-form and mobile-first content in America. Originating in Asia, short-form drama platforms are expanding worldwide, with the U.S. emerging as a key market.
With the U.S. short-form drama market booming, Vigloo has rapidly emerged as a leader in this entertainment revolution since its launch in July 2024. And the company is set to release over 100 original English-language titles by the end of the year. Since December 2024, the platform’s U.S. monthly active users (MAU) have increased fivefold, reflecting a major shift in viewing habits. With U.S. users now generating 50% of its revenue, the company doubles down on American storytelling, fusing local narratives with the fast-paced, addictive format that has captivated audiences across Asia.
Vigloo’s audience comprises busy professionals, working moms, and Gen X and older millennial viewers who crave entertainment that fits their on-the-go lifestyles. Whether balancing careers with family time or enjoying hard-earned relaxation, Vigloo provides a streaming experience tailored for short breaks between responsibilities.
The platform’s top U.S. genres include romance, with popular subgenres such as cross-cultural workplace romance (e.g., working abroad in Korea) and thrillers (e.g., betrayals and revenge plots). Some of Vigloo’s most-watched dramas in the U.S. include Fight for Love, The Billionaire Cowboy’s Runaway Bride, and Escaping the Bridezilla.
Vigloo’s over-the-top (OTT) platform combines best practices in gaming, webtoons, social media, and TV to deliver bite-sized and high-quality content. And each series features 50-100 episodes, with episodes lasting just 1 to 2 minutes—perfect for a fast-scrolling audience.
Vigloo achieves this through a flexible and cost-effective production model. With content available in eight languages, including English, Korean, Japanese, Spanish, and Arabic, the platform offers a global streaming experience tailored to local tastes.
KEY QUOTES:
“The U.S. has become the biggest market for short-form drama, and Vigloo is leading the charge by delivering original, immersive content that speaks directly to American audiences. Through strategic production partnerships in the U.S. and a growing library of English-language originals, we’re redefining mobile-first entertainment with fresh, binge-worthy storytelling.”
“Stay tuned for upcoming announcements as Vigloo continues to build a thriving creator ecosystem and partners with U.S. creators to expand our short-form drama lineup.”
- Neil Hyuk-jae Choi, CEO of SpoonLabs
