Vilore Foods, a distributor and supporter of culturally connected and emerging brands in the U.S., including La Costeña, Jumex, and Totis, has announced its acquisition of the popular Mexican food brand Tia Lupita Foods. This strategic move aims to expand Vilore Foods’ portfolio of authentic and beloved brands that cater to today’s diverse American consumers.
The acquisition highlights Vilore Foods’ commitment to supporting culturally rich brands that celebrate heritage and flavor. Tia Lupita Foods is renowned for its bold, authentic Mexican flavors and its use of wholesome, simple ingredients, making it an ideal addition to Vilore Foods’ mission of delivering culturally vibrant products to modern audiences.
Additionally, this acquisition marks Vilore Foods’ official entry into the natural foods sector, enhancing its offerings with Tia Lupita Foods’ unique line of gluten-free, non-GMO, and preservative-free products. These include signature hot sauces, innovative cactus tortilla chips made from sustainable, grain-free ingredients, and Mexican Chili Crunch.
In 2023, Tia Lupita Foods gained nationwide recognition after being featured on Shark Tank, securing an investment from Shark Kevin O’Leary (video below).
With this investment and ongoing backing from Vilore Foods, the brand has expanded its product range and distribution across the U.S., positioning itself for continued growth. Tia Lupita Foods products are available at grocery stores nationwide, including Whole Foods, Target, and more.
KEY QUOTES:
“This acquisition signifies Vilore Foods’ powerhouse expertise in distributing and championing Hispanic food brands in the U.S. market. As more U.S. households seek trusted and authentic culturally connected products, we’ve kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level.”
Edgar R. Vargas, Director of Growth and Brand Development for Vilore Foods
“I’m thrilled that Tia Lupita Foods is joining the Vilore Foods family. Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country.”
Hector Saldivar, Founder of Tia Lupita Foods
“Congratulations to Hector and the team at Tia Lupita on being acquired by Vilore Foods. From day one, I believed in your mission to bring healthier, authentic Mexican flavors to the table, and you delivered. You built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and a powerful validation of everything you’ve worked for. I’m proud to have been part of the journey.”
Kevin O’Leary
