Vimly Benefit Solutions (a leader in the benefits administration space) announced it has secured a strategic majority investment from Rubicon Technology Partners, a private equity firm based in Boulder, Colorado that is focused exclusively on investing in and growing software companies. And building on Vimly’s momentum as a category leader, the investment will accelerate growth through go-to-market expansion, product innovation, and the pursuit of acquisition opportunities.
Vimly was built on the idea that employee benefits work better when they work together as one solution. Vimly started in 1993 by serving small to mid-sized businesses through Association Health Plans and Multi-employer trusts.
Vimly has now grown into a world-class benefits technology company whose platform powers the entire benefits administration ecosystem. And Vimly’s solutions simplify and automate the entire process, from benefits acquisition to ongoing administration. The company is uniquely positioned in the market to deliver solutions that support the needs of all stakeholders, including carriers and their distribution partners, consultants, brokers, employers, and employees.
Ziegler (a specialty investment bank) served as exclusive financial advisor to Vimly on the strategic investment from Rubicon.
KEY QUOTES:
“I am thrilled to have found the right partner in Rubicon to take Vimly to the next level in our growth and technology strategy. We stand at a significant crossroads today to celebrate our past and boldly step into the next phase of innovation and growth for Vimly. As we continue to enhance our platform, SIMON®, and expand our offerings, our focus remains steadfast on delivering unparalleled value to our clients and business partners. I am thrilled that we have found a like-minded partner in Rubicon who sees the incredible value Vimly delivers today, and the immense opportunity that lies ahead.”
- Shannon Jurdana, CEO at Vimly
“Vimly has invested heavily in building an innovative, market-leading, cloud-based platform to help with the most complex benefits administration needs. The company’s highly differentiated solutions, world-class customer service, and ability to bring full quote-to-card capabilities position Vimly as the industry leader for the next era of benefits administration software. We are excited to partner with the Vimly team.”
- Alex Kleiner, Partner at Rubicon
