Viridian Financial Group, which is one of Australia’s leading diversified financial services businesses, announced that TA Associates has signed an agreement to make a strategic investment in the firm. This investment has been approved by Viridian’s founders, Board of Directors, and senior management team. Upon completion of the transaction, they will partner closely with TA to accelerate the firm’s next phase of growth.
Since being founded in 2015, Viridian has become one of Australia’s largest practices. Based in Melbourne, Australia, the firm manages approximately $16 billion in funds across three specialized business divisions: Viridian Advisory, Infinity Capital Solutions, and Smartmove Lending. It provides wealth advice, investment solutions, and mortgage broking services to over 15,000 clients. By collaborating with TA, Viridian will leverage TA’s global resources and extensive experience in the financial services industry to expand its capabilities, enhance its integrated service offerings, and fuel client success.
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“By combining the strengths of both companies, the Viridian Board anticipates significant synergies, strengthening our position in the market as well as expanding our capabilities. We believe this transaction will create significant value for our shareholders in driving future profitability. Along with my fellow Directors, I have no hesitation in supporting this strategic partnership.”
James Joughin, Chair at Viridian
“Since Viridian’s founding nearly a decade ago, we have remained steadfast in our client-centric philosophy, focused on empowering Australians through holistic financial advice, innovative solutions and exceptional service. Having built a strong relationship with TA, and after collaborating closely with them to structure our partnership, we are confident that TA is the ideal partner to support Viridian’s growth and vision moving forward. Our partnership with TA marks a significant milestone in our journey, serving as both a recognition of our strong track record thus far and a catalyst for future growth as we continue to expand in an ever-evolving market.”
Raamy Shahien, Joint CEO and Executive Director at Viridian
“TA has made over 30 investments in wealth management and asset management companies globally, establishing itself as a leading global investor in financial services. Their understanding and proven experience in scaling businesses and deep industry expertise will be invaluable in driving forward our vision of transforming wealth management in Australia. TA’s support and partnership strengthens our ability to remain agile and forward-thinking, ensuring we incorporate international best practices into our business and deliver ongoing value to our clients and stakeholders.”
Glenn Calder, Joint CEO and Executive Director at Viridian
“Throughout our multi-year, deep dive into Australia’s wealth management sector, Viridian consistently emerged as a leading innovator in its market segment, driven by its compelling asset platform, diversified product offering and strong culture of client and advisor alignment. Across our global wealth management investments, our focus is first and foremost on client outcomes and alignment with advisors. We are pleased that the Viridian team shares this commitment. We have high conviction in the long-term potential of Australia’s large and growing wealth management market, and believe there is a significant opportunity to scale Viridian’s platform both organically and through strategic acquisitions.”
Edward Sippel, head of TA Associates Asia Pacific Ltd. and a Managing Director at TA, will join the Viridian Board of Directors
“Viridian’s strong position is underpinned by Australia’s mandated savings environment and growing demand for advice. With multiple levers for organic growth and a proven ability to execute growth through M&A, we’re excited to support Viridian’s continued growth trajectory.”
Lily Xu, Senior Vice President at TA, who will also join the Viridian Board of Directors
