Virtuo – a leading homeownership concierge platform that connects and streamlines tasks associated with moving and beyond – recently announced it has secured CA$3.5 million in a seed funding round, with lead investors ATB Private Equity and TELUS Ventures. This new funding round will fuel Virtuo’s expansion across Canada and into the U.S., enabling it to bring its top-notch customer experience to more homeowners and partners, including realtors, mortgage providers, and builders. And with this latest round, Virtuo’s total funds raised is now over CA$7 million.
Homes are known as the biggest assets consumers have, but also one of the least supported. And Virtuo’s platform solves this ongoing problem by focusing on the customer in the home ecosystem and helping them bear the heavy load that comes with ownership, like moving, managing projects, and settling in.
ATB Private Equity and TELUS Ventures will work with Virtuo’s existing shareholders to deliver the homeownership concierge app to more customers. And ATB Private Equity is a growth-focused private equity fund, specifically deploying capital to Alberta-based businesses. Plus, TELUS Ventures is focused on enabling an ecosystem of innovation by partnering and engaging in commercial relationships with globally ambitious, disruptive, market-transforming companies in early-to-late-stage development.
Virtuo’s growth comes as moving remains a significant stressor among homeowners. And Virtuo – which counts Brookfield Residential and Mattamy Homes among its partners – alleviates the strain associated with ownership through its user-friendly, simple-to-use app, backed by a team committed to helping homeowners manage moving and home maintenance while they settle in.
Through its unique platform, Virtuo can prioritize customer experience, a key differentiator for successful brands today. It delivers a “wow” factor by bringing customers the support they need during their homeownership journey.
Virtuo’s concierge team works as the homeowner’s trusted guide, answering any questions and overseeing the tiresome tasks that come with moving, like reviewing upcoming home services or sourcing a vetted pro.
KEY QUOTES:
“Virtuo organizes the home ecosystem with the homeowner at the center. We created it for homeowners, but we deliver our service with partners — great builders, realtors, lenders and other companies — that also want to make the homeownership experience amazing, as it should be. This investment enables us to do just that, and because we’re capital efficient, we can make it go a long way to continue improving how we provide our first-class customer experience and empower homeowners through the moving process.”
— Casey Kachur, co-founder and CEO of Virtuo, which operates in over a dozen North American cities, including Toronto
“With over 18 million customer connections, TELUS understands the desire for homeowners to have an outstanding experience when moving or maintaining their household. Our investment with Virtuo underscores the commitment of TELUS to make the future friendly for our Canadian customers and citizens around the world.”
— Terry Doyle, managing partner and vice president, TELUS Ventures
