Virtuous, a leading Responsive Fundraising Software helping nonprofits grow giving, announced a minority growth investment through a funding round led by Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. This significant investment will fuel Virtuous’ mission to accelerate product innovation and enhance services for its nonprofit customers.
Virtuous transforms how nonprofits engage with donors and volunteers to drive meaningful change. With this new capital, Virtuous plans to expand its suite of innovative tools designed to empower nonprofits with data-driven insights, seamless integrations, and a more personalized approach to fundraising.
This funding round will enable Virtuous to accelerate the development of new features, including AI tooling, expanded integrations, third-party data insights, and platform upgrades, based on its users’ needs. This new partnership will ensure that Virtuous continues to deliver leading-edge solutions that meet nonprofits’ evolving needs.
Along with product development, Virtuous will invest in expanding its customer success and services teams to provide unparalleled support and playbooks to its growing base of nonprofit users. And this commitment will help nonprofits leverage the full potential of the Virtuous platform and advance its ultimate mission of assisting nonprofits to create $10 billion of net new generosity globally.
In connection with the deal, SGE team members Ben Weinberg and Aneesha Raghunathan will join Virtuous’ Board of Directors.
KEY QUOTES:
“We are incredibly excited to partner with SGE for this critical phase of our growth. Their investment not only provides us with the resources to continue advancing our technology but also reinforces their belief in our vision to help nonprofits succeed. SGE’s team has a long-term mindset that will allow Virtuous to continue building an enduring business and putting our customers first.”
-Gabe Cooper, CEO of Virtuous
“We are proud to partner with Virtuous in its mission to revolutionize nonprofit fundraising through its innovative and proven approach to CRM. Virtuous enables nonprofits to better identify potential fundraising opportunities through their seamless software with actionable reporting capabilities, integrated marketing tool, and online giving platform. Gabe and his talented team have built market-defining software that is helping drive growth across an array of impactful initiatives and we look forward to helping support their growth.”
-Ben Weinberg, Managing Director at SGE
