VisitIQ announced that Conner Roos has been appointed Chief Financial Officer, effective June 1, 2026.
VisitIQ is an AI-driven audience intelligence and activation platform. The company said Roos is joining at an important stage as it strengthens financial operations, expands its leadership team, and supports the reporting discipline and transparency expected of a public company.
Roos recently supported VisitIQ through its 10-K filing process, making an immediate impact on the company’s financial structure, business operations, and growth priorities.
Roos is a strategic finance leader with experience across SaaS and data businesses. His background includes capital raises, operational turnarounds, acquisitions, financial reporting, and M&A exits.
Most recently, Roos served as Vice President of Finance at Samba TV. Previously, he held finance leadership roles at Semasio, where he served as Interim CFO, helped lead the company through financing and operational restructuring, and supported its sale to Samba TV.
Earlier in his career, Roos spent nearly a decade at PwC, where he worked on complex multinational audit engagements.
The appointment comes as VisitIQ continues to build business momentum. Year to date, the company reported 38% growth in subscriptions and 68% growth in revenue compared to the prior year, reflecting demand for AI-driven audience intelligence and campaign activation solutions.
VisitIQ also recently introduced AI Insights, a new AI-driven feature set inside its platform. AI Insights enables marketers to ask natural-language questions about campaign performance, audience behavior, targeting, visitor journeys, identity resolution, enrichment, intent, geotargeting, and activation.
The company said AI Insights is designed to help marketers move faster from raw data to insight to action, improving campaign optimization, audience development, and targeting decisions.
VisitIQ helps brands and agencies turn fragmented audience signals into smarter targeting, more effective activation, and measurable campaign performance. Its platform connects audience intelligence directly to activation, helping marketers reduce waste, lower acquisition costs, and move faster from insight to execution.
KEY QUOTES:
“Conner brings the financial leadership, public-company discipline, and transaction experience VisitIQ needs as we move into our next stage of growth. His background in financial reporting, financing strategy, multinational operations and M&A gives us added strength as we continue building a more mature, scalable organization. Just as important, Conner has already contributed to our 10-K filing process, so he is stepping into this role with a strong understanding of the company and the work ahead.”
Vern Hanzlik, CEO of VisitIQ
“We are seeing strong progress across the company. Our year-to-date performance, the release of AI Insights, and the addition of experienced leaders like Conner all point to the same thing: VisitIQ is becoming a stronger, more focused company with the technology, team, and financial foundation to support responsible growth.”
Vern Hanzlik, CEO of VisitIQ
