VITURE announced it has closed a $100 million financing round, bringing its total capital raised over the past six months to more than $200 million. The new round follows a $100 million raise completed in September and underscores continued investor confidence as the company accelerates into 2026.
The latest financing was led by Legend Capital, the investment arm affiliated with Lenovo, alongside a group of strategic investors from the global technology ecosystem, including returning backers such as Bertelsmann Group.
The fresh capital reinforces VITURE’s position in XR and AR hardware innovation and builds on what the company described as a breakout year in 2025. During the second half of the year, VITURE launched its third-generation lineup, the Luma Series, marking its first major step into true AR experiences with Luma Ultra. The company also introduced significant XR performance advances with its flagship model, The Beast.
VITURE expanded its North American retail footprint, including in-store placements at Best Buy featuring a walk-up XR demo experience. According to IDC’s most recent quarterly reports, VITURE ranked number one in XR glasses shipments in the United States, capturing the majority share of the extended-display category. Since Q4 2024, the company has held more than 50 percent of the U.S. extended reality glasses market, according to IDC.
The late-2025 launch of The Beast represented a technological milestone for the company, featuring an upgraded optical architecture and next-generation display system that VITURE said will anchor its 2026 roadmap.
Beyond hardware, VITURE expanded its cultural presence through a December collaboration with CD Projekt RED to celebrate the fifth anniversary of Cyberpunk 2077. The limited-edition Luma Cyber XR Glasses sold out shortly after launch, strengthening the company’s presence within gaming and immersive entertainment communities.
VITURE is also moving into enterprise and medical applications. In October, the company announced a joint initiative with NVIDIA and Stanford Medicine to combine AR and AI technologies aimed at streamlining laboratory workflows and accelerating research processes. The collaboration was featured in NVIDIA CEO Jensen Huang’s keynote and is expected to be showcased at NVIDIA GTC, positioning VITURE at the intersection of spatial computing and artificial intelligence.
The company also addressed ongoing litigation with XREAL, confirming it has initiated patent infringement proceedings against XREAL in China and separate legal action related to what it described as false and harmful statements. VITURE said it will enforce its intellectual property rights and pursue appropriate legal remedies. In the United States, where XREAL recently brought patent infringement claims, VITURE has retained Cooley LLP as counsel.
Looking ahead, VITURE said the newly secured funding will support next-generation product development, global expansion, and deeper collaborations across the XR ecosystem. The company plans to launch a new product line focused on intelligent spatial experiences, aiming to further expand its role in connected lifestyle technology as spatial computing moves into the mainstream.
Founded as a global pioneer in XR, VITURE focuses on immersive experiences and next-generation digital consumption through advanced display technology, industrial design, and user-centric innovation.
