Viventium, a healthcare-focused human capital management platform, announced the acquisition of Perks4Care, a rewards and recognition platform designed specifically for the post-acute care workforce. The deal strengthens Viventium’s ability to help providers recruit, engage, and retain caregivers through targeted incentive and recognition programs.
Perks4Care enables care organizations to award caregivers points redeemable for gift cards, while allowing providers to tailor rewards programs to align with operational goals and workforce priorities. The acquisition comes as caregiver shortages remain one of the most significant challenges facing the post-acute care industry.
Perks4Care was developed by industry veterans Joe Kraus and Linda Donev, who previously founded Soneto, an operations management system used by hundreds of care providers, including major franchise systems and corporate operators. Drawing on more than 30 years of combined experience, the founders created Perks4Care to address persistent retention challenges and improve the caregiver experience.
The platform is designed to be caregiver-centric, allowing workers to accumulate points that never expire, earn achievement-based badges, and maintain a recognition profile that follows them throughout their careers, even as they move between organizations.
The acquisition closed in December 2025. Financial terms were not disclosed.
KEY QUOTES:
“Improving the caregiver experience is central to Viventium’s mission. Perks4Care gives providers a simple but powerful way to recognize caregivers in real time. By bringing Perks4Care into the Viventium ecosystem, we are helping post-acute care organizations build cultures where caregivers feel appreciated and valued.”
Navin Gupta, CEO of Viventium
“One of Perks4Care’s distinguishing features is that it is truly caregiver-centric. Because caregivers often move between healthcare organizations over the course of their careers, recognition should follow them. With Perks4Care, caregivers earn points that never expire, collect badges that reflect their achievements, and build a recognition profile that stays with them throughout their professional journey.”
Joe Kraus, Co-Founder of Perks4Care
“Research consistently shows that points-based rewards can be more effective than direct cash incentives. Employees are often more motivated to accumulate points and redeem them for something personally meaningful, rather than seeing a cash reward absorbed into daily expenses. Points also allow agencies to recognize caregivers more frequently, reinforcing appreciation and engagement over time.”
Linda Donev, Co-Founder of Perks4Care
