Vivian Health has appointed President and Chief Operating Officer Bill Kong as chief executive officer, marking a leadership transition the company said is designed to position the healthcare jobs marketplace for its next phase of growth and AI-driven scale. Kong succeeds co-founder Parth Bhakta, who will move into the role of executive chairman and remain closely involved in long-term strategy.
The company, a subsidiary of IAC Inc., said the changes take effect immediately. As part of the reshuffle, Chief Financial Officer Adam Greenberg will take on an expanded role as president and CFO, with oversight of financial strategy, business, people, and commercial operations, and corporate development.
Vivian said it has reached profitability and delivered more than 50x revenue growth since IAC acquired the business. Founded in 2017, the company describes itself as the nation’s leading healthcare talent marketplace, supporting 2.7 million clinicians with millions of job listings nationwide and facilitating more than $1.5 billion in healthcare labor spend annually.
Kong, who joined Vivian in 2023 as chief marketing officer, was later promoted to president and chief operating officer, adding responsibilities spanning brand and performance marketing, product design, customer success, and account management. Before Vivian, he held senior marketing and general management roles, including chief marketing officer at Rover, chief digital marketing officer at Sears Holding Corporation, and general manager at Walgreens E-commerce and Drugstore.com. Vivian said its broader leadership team includes co-founder and chief technology officer Eric Conner and senior vice president Jenny Chiu, who oversees customer and product marketing.
IAC, which owns Vivian, said the transition reflects confidence in Kong’s operational background and relationships across the healthcare ecosystem, as Vivian continues to build its talent marketplace, accelerate product development, and scale AI-driven initiatives.
KEY QUOTES
“Since our founding nine years ago, Vivian Health has been on a mission to fix the healthcare labor market. I am incredibly proud of what we have achieved, including growing revenue by over 50x since IAC’s acquisition, and most importantly, the positive impact we’ve had on the lives of the dedicated clinicians who power America’s healthcare system.”
“Today, Vivian Health is profitable, growing, and stronger than ever at the forefront of healthcare staffing’s transformation in the AI age. Bill has been pivotal to our success; his deep connection to our customers and partners and ability to turn their needs into product reality make him the clear choice to take the reins in this next chapter. As Executive Chairman, my focus will be on shaping Vivian’s long-term strategy in partnership with Bill and Adam as they drive day-to-day operations, deliver for our customers and scale the business.”
Parth Bhakta, Co-founder and Executive Chairman, Vivian Health
“I am honored to step into the CEO role at such a defining moment for Vivian. We have a world-class team, a business model that has recently achieved profitability, and a new suite of rapidly growing AI products gaining traction with clinicians and employers. I’m excited to build on Parth’s strong foundation and continue Vivian’s mission to transform how healthcare employers hire.”
Bill Kong, CEO, Vivian Health
“We’re grateful for Parth’s vision and leadership in building Vivian into an industry-leading platform and look forward to this exciting next stage, as he takes on the Executive Chairman role and Bill becomes CEO. Bill is the perfect leader to take the helm: a proven operator with deep marketplace expertise and strong relationships across the healthcare ecosystem. The future is bright.”
Chris Halpin, COO and CFO, IAC
