Vivrelle, a first-of-its-kind luxury accessories membership club, announced the closing of a $62 million Series C funding round from Protagonist.
This investment marks a significant step forward in Vivrelle’s continued growth, empowering the brand to integrate fashion and technology more effectively while redefining the luxury experience for today’s consumers.
Vivrelle’s membership club provides access to a shared closet of coveted designer handbags, jewelry, and diamonds for a monthly membership fee.
In the past seven years, Vivrelle expanded its offerings to include four membership tiers, opened a 14,000-square-foot showroom in New York City, and launched a multi-city partnership with Four Seasons Hotels and Resorts, with its next destination opening this summer in Austin, Texas. Most recently, Vivrelle debuted its first-ever retail concept over Memorial Day Weekend.
Based in Bridgehampton, New York, this summer-long pop-up invites both members and non-members to borrow and shop luxury accessories, while also completing their look from a curated selection of clothing and summer essentials—all under one roof.
With this new funding, Vivrelle will focus on expanding its showroom presence to new markets, enhancing its product assortment, and developing innovative technologies to elevate the member experience further.
The company was founded in September 2018 by newlyweds Blake and Wayne Geffen,
KEY QUOTES:
“Since founding Vivrelle in 2018, we’ve remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life. This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.”
Blake Geffen, Founder and CEO of Vivrelle
“As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution. We’re excited to bring Protagonist’s expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.”
Harry Hurst, Founder & Managing Partner at Protagonist
