Today Vivun has announced the launch of Ava, an AI-based Sales Engineer that is enabling sales, sales engineering, and customer success teams to operate with greater independence via on-demand technical expertise.
Ava combines the power of Generative AI (GenAI) with Vivun’s experience in leading technical sales teams, empowering Sales Engineers and the Chief Revenue Officers they support with new capabilities.
Ava competently handles core Sales Engineering responsibilities, including:
1.) Creating solutions that map customer pain points and goals to product value propositions
2.) Guiding discovery through meeting briefs with clear questions to ask prospects and customers
3.) Answering product questions and quickly surfacing relevant documentation
4.) Building and delivering product demos to compel buyers with personalized experiences.
Sales engineers are crucial in communicating and selling the technical value of a B2B SaaS company’s products. And Ava offers a significant lift in the automation and quality of the entire sales team’s work.
Ava will also be showcased during Vivun’s annual conference UNXPCTD. The attendees will have the opportunity to see how Ava’s capabilities scale Sales Engineering teams, optimize technical selling time, and provide critical technical coverage throughout the sales process. Plus, UNXPCTD is free of charge, and registration can be found here.
KEY QUOTES:
“AI is on the verge of allowing companies to change B2B selling for good, and the profession of sales engineering will fundamentally transform with it. As more parts of the technical sales process become automated with these technologies, I expect every SE team to pursue more strategic work, spend more time with customers, and radically transform the shape of their organizations.”
- Matthew Darrow, CEO, Vivun
“Agents relying on large language models alone don’t have the ability to reason or understand domain-specific knowledge in ways that humans can. Through a technique we call graph chaining, we’ve combined large language models with our proprietary knowledge graphs so that Ava can continuously internalize customer interactions. This means Ava actually understands your company’s product portfolio and can be trained like a new hire on sales process, competitive differentiators, and much more.”
- John Bruce, CTO, Vivun
