Vizit, a leader in Visual AI software for global brands and retailers, announced a $25 million Series B round led by Industry Ventures to accelerate its mission to use Visual AI to completely transform how brands connect with their audiences worldwide using visual content.
This Series B funding will drive Vizit’s growth, expanding its platform and unlocking new markets. And with patented AI that accurately interprets, measures, and predicts consumer’s visual preferences, Vizit is set to transform how brands create and optimize visual content by harnessing the next major evolutionary step in artificial intelligence: Intuitive AI.
By enabling deeper audience connections with precisely optimized, data-driven visuals, Vizit is reshaping the future of digital commerce, helping brands engage their customers with content that truly converts.
With Vizit’s proprietary Visual AI Lenses, e-commerce teams can optimize their visual content with unprecedented precision, driving stronger engagement and higher conversions. By utilizing AI models that develop synthetic human preferences – based on the behavioral characteristics of specific audience segments – Vizit’s technology helps its customers deliver personalized and high-converting content that resonates deeply with consumers, transforming how brands create, measure, and connect with their audiences in ways that weren’t possible before this innovation.
Vizit’s Visual AI platform solves a major challenge facing today’s retailers and brands: efficiently delivering attention-grabbing, attractive, and compelling visual content to digital shoppers wherever and whenever they shop. And customers, such as a wide range of Fortune 500 companies, are seeing faster time to market, improved content on the digital shelf, significantly reduced operating expenses, and rapidly increased sales tied directly to their investment in Visual AI. Ghirardelli, for example, saw a 10% increase in conversion rates on Amazon after deploying Vizit, and Mars has seen a substantial 30% increase in conversions through Vizit AI optimizations.
Vizit is at the forefront of the next AI revolution: Intuitive AI. While generative AI creates content, Vizit’s Intuitive AI enables machines to see and interpret visuals as humans do, utilizing synthetic human preferences to predict audience reactions – the backbone technology behind Vizit’s Visual AI Platform. And at the center of this technology are Vizit’s patented AI Lenses, which enable brands to simulate audience responses and deliver content that connects deeply emotionally. This approach redefines how brands create, measure, and optimize their visual assets, driving more effective and personalized digital experiences.
The funding round also included continued participation from existing investors, including Infinity Ventures, Brand Foundry Ventures, and Lakefront Partners, as well as new investment from eGateway Capital, Highmount Capital, AI-focused fund Lightscape Partners, B37, Stage 1 Ventures, and Roll Tack Ventures, along with many prominent CPG, retail, and technology executives.
KEY QUOTES:
“We see a lot of AI companies, but Vizit stands out as a unique AI-native company with significant traction, a blue-chip customer list, a massive data moat, and patented Visual AI technology. They are leading the creation of an entirely new category, Visual AI Intelligence, and have a massive total addressable market (TAM). Vizit’s growth trajectory and leadership in transforming how brands analyze, measure, and optimize visual content make them an exciting partner for us. We’re confident in Vizit’s ability to not only reshape the future of e-commerce but to revolutionize the way business is done through AI-driven visual intelligence.”
-Brian Langner, Managing Director of Industry Ventures
“We’ve moved beyond content compliance to content that delivers performance. In today’s digital-first environment, it’s no longer sufficient to simply have content in place – we need the right content. Our visual content must be precisely optimized to stand out and convert consumers at every touchpoint. Vizit’s Visual AI Platform is now a critical component of our tech stack, enabling us to predict and deliver high-impact, personalized content that drives results. Without it, we’d be missing a crucial advantage in creating and syndicating category-leading digital experiences at the speed and scale our global market demands.”
-Oliver Lee, Global Creative Insights Manager at Mars
“At Vizit, we believe the future of content is about more than creation – it’s about connection. With our patented Visual AI technology and platform, brands can now see the world through their audience’s eyes using Vizit’s proprietary Audience Lenses, creating not just content, but experiences that deeply resonate. This groundbreaking leap in AI bridges the critical gap left by traditional tools, empowering creatives with deep intelligence that reveals exactly how their target audience will perceive, feel, and react to the visuals they create. This is the dawn of Intuitive AI, where machines don’t just generate content – they understand and react to it. We are redefining what’s possible by giving brands, retailers, and creatives the power to deliver visuals that truly connect, inspire, and drive action. It’s not just a new way of working – it’s a new way of seeing.”
-Jehan Hamedi, Founder & CEO of Vizit
