voAIce Corporation, an AI-driven dealership technology platform, announced it has acquired TheCRM Corporation, bringing together CRM infrastructure and real-time artificial intelligence into a unified system designed for automotive, RV, marine, and powersports dealerships.
The acquisition integrates TheCRM’s DealerCRM platform into voAIce’s broader ecosystem, which includes OliviaAI, DealerIdentify, and DataSafeAPI. DealerCRM will continue to operate as the foundational data layer, while voAIce’s AI capabilities will sit on top, enabling real-time engagement with customers across multiple channels.
The combined platform is designed to move beyond traditional CRM systems that primarily store data. Instead, voAIce aims to create an “intelligence layer” that actively uses dealership data to automate communication, respond to leads, and streamline operations. OliviaAI, functioning as an AI assistant, can access dealership inventory, customer history, pricing, and communication logs to engage with customers via phone, chat, and messaging in real time.
By consolidating data and AI into a single infrastructure, voAIce is positioning its platform as a centralized operating system for dealerships. The company says this approach eliminates fragmented systems and middleware, allowing dealerships to manage all customer interactions and operational workflows within one unified environment.
The announcement reflects a broader shift in dealership technology toward integrated, AI-driven platforms that not only manage information but also act on it. voAIce’s unified system is intended to improve efficiency, enhance customer experience, and provide measurable performance insights across dealership operations.
KEY QUOTES:
“The future of dealership technology is not additional disconnected software. It is unified intelligence operating across every department and every customer touchpoint. DealerCRM provides the foundation connecting dealership staff to every customer, conversation, and transaction. OliviaAI activates that data, capable of responding to every lead, every message, and every phone call in real time. Together, they form the unified intelligence platform powering the next generation of dealership operations.”
Richard Latman, Chief Executive Officer of voAIce Corporation
“For our customers and prospects, this acquisition represents a fundamental shift in how dealership technology works. For years, dealers have been forced to manage disconnected systems that store information but don’t actively help them operate. By bringing DealerCRM and OliviaAI together within the voAIce platform, dealerships gain a unified intelligence system that captures every customer interaction and helps teams respond faster, operate more efficiently, and deliver a better buying experience. It’s about giving dealers the infrastructure they need to compete in a modern retail environment.”
Brett Nicholson, VP of Sales for voAIce Corporation
“This is not a departure from CRM. It is the elevation of it. DealerCRM becomes infrastructure. OliviaAI becomes autonomous execution. The result is a unified system designed for how modern dealerships actually operate.”
Richard Latman, Chief Executive Officer of voAIce Corporation
