- Google Cloud announced that Vodafone has selected its platform for data analytics, business intelligence, and machine learning.
Google Cloud announced that telecom and technology services company Vodafone has picked Google Cloud to host its strategic cloud platform for data analytics, business intelligence, and machine learning.
Currently, Vodafone serves 625 million customers across mobile operations in 24 countries and partner networks in 42 more. And Vodafone also has fixed networks in 19 markets with 27 million fixed broadband customers and 22 million TV customers, including all of the customers in Vodafone’s joint ventures and associates.
The Vodafone Neuron big-data analytics platform allows the telecom giant to utilize real-time data analytics to gain unique insights into its business. And those insights will help the operator to further enhance its customer services, network planning, and optimization, and to provide personalized offers to customers.
“We’re in an era of businesses leveraging the cloud to reinvent themselves and create entirely new offerings and services. We’re excited that Vodafone has decided to leverage Google Cloud to ensure they successfully make the journey of business transformation,” said Google Cloud CEO Thomas Kurian.
Neuron is going to utilize Google Cloud to bring multiple data sources into a standardized format and to enhance operations by making Vodafone’s existing software cloud-compatible thus enabling local markets to utilize new platform capabilities without disrupting existing campaigns.
Plus the platform also taps into other Google Cloud services like Dataflow, Dataproc, Cloud Composer, Data Fusion, BigQuery, and Google Kubernetes Engine. These services are going to simplify integration. As a result, Vodafone’s data scientists and analysts can be more productive instead of having to deal with managing and configuring infrastructure.
“We want to lead the industry in capturing the benefits of digital. The capabilities that Google Cloud gives us will help accelerate our digital transformation,” added Vodafone Group chief technology officer Johan Wibergh.
