How VuPulse Makes Advertising More Effective For Marketers

By Dan Anderson ● June 5, 2019
  • Boca Raton, Florida-based digital advertising company VuPulse is known for helping make advertising easier for marketers
  • VuPulse recently announced it raised $1.025 million in Series A funding led by Florida Funders with participation from Bridge Angel Investors

VuPulse, a Boca Raton, Florida-based digital advertising company that offers the only Post-Click Marketing Platform, announced it raised $1.025 million in Series A funding led by Florida Funders with participation from Bridge Angel Investors.

This funding round adds to the initial investment from New World Angels — who led the Series A Preferred round in June 2018 of $587,500 bringing the total to more than $1.6 million.

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VuPulse offers marketers a competitive edge in analyzing, segmenting, and sending consumers from a click to where they want to shop. And with all of the fragmentation in the digital world, there is a high demand by companies in every industry to engage and convert consumers.

Launched in 2015, VuPulse has signed more than 15 enterprise customers across the media, entertainment, and publishing spaces. And VuPulse is led by CEO Kevin Hill, CTO David Hartmann, SVP of Marketing Jason Wolfson, and VP Customer Success Brenda I. Cruz.

“The competition for consumers has never been more intense. The companies who will win know they need to use the most advanced solutions to make every digital experience easy for the consumer. We’re delighted by the feedback we receive from our customers daily who tell us they know their consumers are converting more with VuPulse,” said VuPulse co-founder and CEO Kevin Hill. “This funding will help us further develop and scale our solution to help companies meet their business goals.”

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VuPulse’s machine learning technology essentially gives marketers the tools they need to apply unique and post-click marketing intelligence to their digital marketing and advertising campaigns. And by sending consumers to their preferred digital retailers, VuPulse makes every marketer more knowledgeable of their audience in a more efficient manner.

“At Florida Funders, every day we see the challenges companies face in getting traction to realize their vision. Among the numerous investments being made in ad tech, the VuPulse solution stood out for us as serving a critical need faced by every company, across industries,” added Florida Funders partner Kevin Adamek. “As every company goes through the digital transformation, the need to drive revenue from it is growing leaps and bounds. The VuPulse team deeply understands these challenges and has the expertise and drive to address them. Our team has been following the company for a couple of years now and we are so impressed with their customer focus, innovative technology, and growth.”

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In conjunction with this round of funding, Adamek is joining the VuPulse board.

“VuPulse has been a highly effective tool for us, especially as we seek to keep growing and monetizing our audience in an extremely competitive market. VuPulse’s customer support team has been thoughtful and strategic, always there to lend their expertise as our digital strategy evolves,” explained American Media LLC’s GM of the Celebrity Entertainment Group Eli Lippman.

Featured image: Kevin Hill