Vusion has completed its acquisition of In-Store Media, expanding its connected store platform with a global retail media business focused on advertising inside physical stores.
The transaction was completed after the companies satisfied required conditions, including regulatory approvals.
Vusion financed the acquisition with a bridge facility carrying total commitments of €200 million. The facility has an initial 12-month maturity and includes two six-month extension options.
Barcelona-based In-Store Media designs, deploys, and monetizes in-store retail media networks. The company works with 90 retail banners and more than 1,600 brands across nine countries in Europe, Latin America, and Asia-Pacific.
Its footprint spans hypermarkets, supermarkets, shopping centers, department stores, and specialty retailers in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile, and the Philippines.
Vusion said the acquisition strengthens retail media as a core component of its connected store strategy. The company sees physical stores as an underdeveloped advertising channel despite their shopper traffic and proximity to purchase decisions.
According to Vusion, physical stores currently account for less than 3% of retail media spending.
The combined platform is intended to help retailers and brands understand in-store audiences, deliver more relevant advertising, adapt campaigns in real time, and measure the effect of media on sales.
Vusion also plans to make in-store campaigns easier to integrate with broader omnichannel advertising programs, potentially giving brands more confidence in allocating budgets to physical retail media networks.
In-Store Media will participate in Vusion’s Capital Markets Day in Paris on November 18, 2026, where the companies plan to discuss how digital retail media fits into Vusion’s medium-term strategy.
Vusion serves more than 350 major retail groups with AI-powered technology for digitizing physical commerce.
KEY QUOTES:
“We share the same vision that physical stores will be the next great digital media. Together, we now have an exceptional opportunity to bring that vision to life, combining our cutting-edge connected store platform and ISM’s retail media expertise to create lasting value for retailers, brands and shoppers.”
Thierry Gadou, Chairman And CEO Of Vusion
“We look forward to leveraging those foundations with Vusion, accelerating our digitalization, and expanding what we can achieve together.”
Fernando De Vicente, CEO Of In-Store Media
