Vusion announced it has signed an agreement to acquire In-Store Media, a Barcelona-based in-store retail media company with a track record of designing, deploying, and monetizing retail media networks across physical stores. Financial terms of the transaction were not disclosed, and completion remains subject to regulatory approvals and other customary closing conditions, expected to be financed with debt.
In-Store Media brings relationships with 90 retail banners and more than 1,600 brands across nine countries in EMEA, the Americas, and APAC, generating approximately €120 million in revenue in 2025 with what the companies described as robust profitability. The company has developed a portfolio of more than 50 print and digital media solutions to serve advertiser needs. Vusion said the acquisition would extend its connected store platform into retail media by adding advertising expertise and operating capabilities needed to monetize stores at scale, connecting in-store exposure, shopper engagement, and purchase outcomes as retailers look for new revenue streams beyond online retail media. JP Morgan and White & Case advised Vusion on the transaction, while GBS Finance, Mizuho Greenhill, and Baker McKenzie advised In-Store Media.
KEY QUOTES:
“The next big digital media is the physical store. Retail media has already transformed the economics of online commerce. The next frontier is in stores, where most shopper traffic remains and decisions of purchase are made. By combining Vusion’s connected store platform with In-Store Media’s track record, execution capabilities, and relationships with retailers and brands, we are helping retailers turn store traffic into measurable media value, new revenue streams, and more engaging shopper experiences in stores.”
Thierry Gadou, Chairman and CEO, Vusion
“In-Store Media has developed itself by helping retailers and brands activate the full potential of physical stores. Joining Vusion would allow us to accelerate this mission with the technology, scale, and global footprint required to digitize in-store retail media at a new level.”
Fernando de Vicente, CEO, In-Store Media
