Wacoal International Corporation announced its agreement to acquire Glamorise Foundations, Inc., strengthening its position in the U.S. intimates market and expanding its capabilities in inclusive sizing and direct-to-consumer channels.
The transaction will see Wacoal integrate Glamorise’s expertise in designing and marketing size-inclusive women’s innerwear, particularly in larger band and cup sizes. The move is expected to enhance Wacoal’s product development capabilities while accelerating growth in digital commerce and e-commerce operations.
Wacoal, a Japan-founded intimates brand with a longstanding presence in the United States since 1985, has built its reputation on fit, quality, and technical innovation. By combining its established retail footprint with Glamorise’s strong digital and direct-to-consumer platform, the company aims to broaden its customer base and improve brand reach.
Glamorise, founded in 1921 and headquartered in New York, has developed a loyal following for its focus on size inclusivity and comfort-driven design. The company is known for proprietary technologies such as MagicLift® and WonderWire®, and its products are widely recognized among consumers seeking supportive options for diverse body types.
The acquisition is also expected to create a more profitable and scalable platform for Wacoal by leveraging Glamorise’s digital marketing expertise and e-commerce infrastructure across the broader organization.
KEY QUOTES:
“We are proud and excited to welcome Glamorise to the Wacoal group. Both companies have long-shared visions for our brands and companies. Glamorise like Wacoal is driven by the desire to design and produce products that offer premium quality and superior fit, while making women feel and look their confident best. This acquisition greatly enhances Wacoal’s position and experience in the digital commerce space and enables us to serve more women than ever before.”
Mitch Kauffman, President and CEO, Wacoal America
“Celebrating our 105-year legacy of size-inclusive innovation, Glamorise is proud to begin a new chapter by joining the Wacoal Group. This partnership unites our history of size-inclusivity with Wacoal’s world-renowned technical excellence and dedication to meeting the unique needs of every woman. Together, we look forward to enhancing our consumers’ lives in small but important ways every day.”
Jon Pundyk, CEO, Glamorise Foundations, Inc.
