Walker Sands announced the acquisition of RevPartners, a revenue operations (RevOps) and go-to-market (GTM) engineering firm known for its expertise in HubSpot CRM architecture, demand orchestration, and managed RevOps services.
The acquisition strengthens Walker Sands’ capabilities in CRM and marketing automation systems, data management, and GTM operations, helping clients better connect brand strategy, demand generation, and revenue performance.
RevPartners is the only company to hold both HubSpot Elite Solutions Partner and Clay Elite Studio Partner status. The firm specializes in system design, workflow architecture, reporting, and activation, enabling revenue leaders to gain greater visibility into performance and make more informed decisions.
According to Walker Sands, the transaction enhances its Outcome-based Marketing approach by extending strategy into the systems, data, operational layers, and agentic workflows required to drive growth. Walker Sands clients will gain deeper expertise in RevOps and CRM capabilities, while RevPartners clients will have access to expanded services across brand strategy, strategic communications, creative, content, media, digital marketing, and Salesforce marketing automation.
RevPartners will continue operating as RevPartners, a Walker Sands company.
The acquisition also advances Walker Sands’ broader strategy of building a data- and analytics-driven B2B growth services platform. Combined, the two organizations employ more than 250 professionals across strategy, technology, creative, communications, and media disciplines.
The announcement follows Walker Sands’ recent investment from Mountaingate Capital and underscores the company’s continued focus on strategic expansion.
Walker Sands is an integrated B2B growth services agency with offices in Chicago, Seattle, and Boston, serving more than 100 clients worldwide. RevPartners specializes in CRM strategy, system integrations, and AI-powered GTM engineering and is also the founder of the Southbound revenue leadership conference.
KEY QUOTES:
“Too many B2B organizations still operate with disparate marketing, sales and revenue systems, which makes it hard to see what’s driving growth. With RevPartners, we can help clients unify strategy, systems and reporting to improve decision-making and create more efficient paths to revenue.”
Andrew Cross, Co-CEO of Walker Sands
“B2B buying journeys are increasingly self-directed and AI-influenced, while at the same time revenue leaders face growing pressure to prove ROI. Organizations need marketing, sales and operational teams working from the same playbook. Together, Walker Sands and RevPartners are better positioned to help clients build scalable operations that drive measurable growth.”
Brendan Tolleson, CEO and Co-Founder of RevPartners
“Beyond the capabilities match and the many benefits to our clients, we’re excited to work closely with the RevPartners team. We’ve seen up close the way they approach every challenge with excellence, transparency and collaboration. We look forward to achieving big things together.”
Andrew Cross, Co-CEO of Walker Sands
