Warby Parker Launches Scout Contact Lens Brand

By Annie Baker ● November 21, 2019
  • Eyewear company Warby Park announced it has launched a new contact lens brand called Scout

Eyewear company Warby Park has launched a new contact lens brand called Scout. In order to manufacture the contact lenses, Warby Parker partnered with Japanese company Centraform.

“Our goal has always been to give our customers the most seamless, consumer-centric experience possible when it comes to buying vision products,” said Warby co-founder and co-CEO Neil Blumenthal via Fast Company. “Historically, shopping for optical products hasn’t been a particularly fun experience for customers, and our mission has always been to change that.”

Through Warby Parker, a three-month supply of contacts will cost $110 ($1.25 per day). And a $5 trial is being offered. Plus Warby Parker is going to sell other contact brands with its trademark prescription and non-prescription glasses at a starting price of $95. Warby Park is also offering an in-store optical exam.

According to Statista, the total revenue generated by contact lenses was $4.8 billion in 2016. This is a market where Warby Parker can make an impact.

Warby Parker is a privately funded company. So far, Warby Parker raised $300 million in funding at a $1.75 billion valuation.

Founded in 2010, Warby Parker started off by offering $95 frames, including prescription lenses along with a free Home Try-On program. And earlier this year, Warby Parker launched an iOS app called Virtual Try-On, which allows users to see what different frame styles look like on their face.