Warner Music Group announced a strategic partnership with TuStreams, including a minority investment, aimed at accelerating the global growth of one of the leading independent forces in Música Mexicana.
Under the agreement, Warner Music Group will serve as the global distribution partner for TuStreams’ full catalog and future releases, combining TuStreams’ entrepreneurial approach with Warner’s global infrastructure to expand reach and visibility across international markets. The collaboration will also include joint artist signings, A&R initiatives, and creative development, establishing a pipeline for emerging talent and strengthening access to Warner’s global ecosystem.
Founded in 2019 by Tony Larios, TuStreams has rapidly grown into a key platform for independent artists, offering digital distribution, artist services, and development tools. The company has played a role in the rise of Música Mexicana globally and has supported artists such as Grupo Firme, while also expanding into broader Latin genres including reggaeton and pop.
TuStreams’ roster includes artists such as Jorge Medina, Panter Bélico, Gerardo Coronel, and Cornelio Vega y Su Dinastia, alongside collaborations with global Latin artists like Gloria Trevi and Ivy Queen. The platform emphasizes artist ownership, transparent royalty tracking, and monetization tools, positioning itself as an artist-first ecosystem for independent creators.
The partnership reflects Warner Music Group’s continued focus on Música Mexicana as one of the fastest-growing and most influential global music genres, while reinforcing TuStreams’ ability to scale its platform and artist reach worldwide.
KEY QUOTES:
“TuStreams is a force at the center of one of the most culturally significant movements in music today. Música Mexicana is a global priority for us—it’s one of the fastest-growing and most impactful genres worldwide. This partnership deepens our commitment to investing in the leaders of the movement.”
“Our role is to provide the global muscle—taking the incredible roster that Tony and his team have built and plugging it into our worldwide distribution and marketing network. By combining TuStreams’ creative DNA and unmatched ability to identify the next generation of hitmakers with the global scale and long-term artist development expertise of Warner Music Group, we are uniquely positioned to take this culture further, faster than ever before.”
Alejandro Duque, President, Warner Music Latin America & ADA
“This move is all about leveling up. We’ve built a powerhouse at TuStreams, and Warner Music Group is coming in as a strategic partner to help us scale faster and farther than we ever could alone.”
“Our artists now get the best of both worlds—they keep the independent hustle and culture that defines TuStreams, while gaining access to Warner’s global infrastructure to take their music to every corner of the world.”
“We’re also building something bigger for the next generation. Together, we’re creating the most attractive home for independent artists—where they can access major-label reach without losing their identity. And while we’ve always been leaders in Música Mexicana, our work with artists like Gloria Trevi and Ivy Queen shows that our model translates across genres, from corridos to pop to reggaeton.”
Tony Larios, Founder, TuStreams
