Waverly Advisors, a Birmingham, Alabama-based registered investment advisor, has acquired TruWealth Advisors, a $3.1 billion wealth management firm headquartered in the greater New Orleans area with offices in Mandeville and Metairie, Louisiana. The transaction, which closed on April 24, 2026, establishes Waverly’s first presence in Louisiana and marks the firm’s 32nd acquisition since accepting a private equity investment in December 2021. Waverly’s total assets under management now stand at approximately $34.2 billion.
Founded in 2020 by Chuck Simmons, TruWealth built a strong reputation in five years for transparent communication, disciplined portfolio construction, and personalized financial planning for individuals and families. The firm is supported by a team of 31 professionals and is known for its custom financial planning process designed to guide clients through all stages of their financial journey.
Simmons will join Waverly as Partner and Wealth Advisor and will continue leading the Louisiana offices. Jim Parrie, TruWealth’s General Manager and Chief Operating Officer, will join Waverly as Partner and Regional Director. The entire TruWealth team will transition to Waverly as part of the transaction.
The acquisition supports Waverly’s continued expansion across the South. Founded in 1999, Waverly now operates 50 offices across the United States with a team of more than 440 professionals. The firm is backed by Wealth Partners Capital Group and HGGC’s Aspire Holdings platform.
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“Chuck and his team have built a respected firm grounded by transparent communication, disciplined portfolio construction and a genuine commitment to prioritizing clients’ needs above all else. Their investment outlook and client service approach aligns closely with Waverly’s, and we are pleased to welcome TruWealth to the Waverly team.”
Justin Russell, President and CEO, Waverly Advisors
“TruWealth’s core business model was built on the belief that financial advice should always be centered on clients’ best interests. Joining Waverly allows us to keep that commitment while providing clients with enhanced resources, broader planning capabilities and access to an expanded team dedicated to their long-term financial success.”
Chuck Simmons, Founder, TruWealth Advisors
“Joining Waverly has positively positioned our team for the next stage of growth. Waverly’s robust platform and collaborative culture will allow us to scale thoughtfully while continuing to deliver the high level of service our clients have come to expect.”
Jim Parrie, General Manager and Chief Operating Officer, TruWealth Advisors
“Waverly continues to demonstrate its ability to acquire high-quality firms that share a dedication to growth and to strong client relationships. The addition of TruWealth establishes Waverly’s presence in Louisiana and continues the firm’s strategic expansion into new markets.”
Nick Trepp, Partner and Head of Corporate Development, Wealth Partners Capital Group
