Waverly Advisors announced the acquisition of Frederick, Maryland-based WealthPlans, LLC and its affiliate, Cooley & Associates, P.C., strengthening the firm’s presence in the Mid-Atlantic region and establishing its second location in Maryland.
WealthPlans, founded by President Brent Cooley, provides financial planning, investment management, and tax-efficient wealth management strategies. As part of the transaction, Waverly’s affiliate, Waverly Business Services, acquired Cooley & Associates, a tax preparation and accounting services firm. Brent Cooley and the entire team will join Waverly as part of the deal.
The acquisition is expected to add approximately $250 million in client assets, as of May 26, 2026, and increases Waverly’s total assets under management to approximately $35.5 billion as of May 29, 2026.
Founded in 1999, Waverly Advisors is a fee-only registered investment adviser serving high-net-worth individuals, families, corporate retirement plans, trusts, endowments, and institutions. The firm now operates 51 offices across the United States and employs more than 450 professionals.
The transaction represents Waverly’s 33rd acquisition since receiving an equity investment in December 2021 from Wealth Partners Capital Group and HGGC’s Aspire Holdings platform. Financial and legal terms of the transaction were not disclosed. The deal closed on May 29, 2026.
KEY QUOTES:
“Brent and his team bring exceptional technical expertise and an unwavering commitment to serving clients with integrity. This combination of qualities strengthens the firm’s collective ability to deliver outstanding outcomes and a world-class client experience.”
Justin Russell, President and CEO, Waverly Advisors
“Partnering with Waverly gives us access to an expanded suite of resources and a national network of professionals, allowing the team to remain focused on the client relationships we have cultivated over the years. Our clients will benefit from Waverly’s robust platform capabilities while continuing to receive the personalized service they have come to expect.”
Brent Cooley, President, WealthPlans
“From the start, it was clear that Brent and Waverly share a commitment to client-centric values and fiduciary responsibility. This partnership enhances Waverly’s ability to deliver exceptional client service across the DC Metro area and represents a meaningful step in Waverly’s continued growth.”
Pete Wheatley, Director, Wealth Partners Capital Group
