Waverly Advisors Buying Planning Capital Management, Increasing AUM To About $15.9 Billion

By Amit Chowdhry ● Dec 23, 2024

Waverly Advisors, a federally registered investment adviser (RIA) specializing in investment management, financial planning, and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans, and institutional clients, has acquired Planning Capital Management, an investment advisory firm based in Paoli, Pennsylvania. This partnership establishes Waverly’s presence in the greater Philadelphia area.

Created by Richard (Rick) Bell Jr. in 2001, Planning Capital has served high-net-worth individuals, institutions, and non-profits for over two decades. The whole Planning Capital team joins Waverly.

The acquisition of Planning Capital marks Waverly’s 20th deal since accepting an equity investment in December 2021 from Wealth Partners Capital Group (WPCG) and HGGC’s Aspire Holdings platform. The deal closed on December 13, 2024, and increased Waverly’s AUM to about $15.9 billion.

The financial and legal terms of the deal will not be disclosed.

KEY QUOTES:

“Rick’s team is a dynamic group of talented professionals who are eager to help clients reach their financial goals. Planning Capital’s holistic approach to comprehensive financial planning and wealth management aligns with ours and we are thrilled to have them join the Waverly team.”

– Justin Russell, President of Waverly

“By partnering with Waverly, our team has gained significant resources and infrastructure further enhancing our ability to serve clients. Most importantly, Waverly’s culture aligns with ours, and we are excited to join the Waverly team.”

– Richard (Rick) Bell Jr.

“This partnership expands Waverly’s presence to 12 states across the U.S.. It has been an exciting year for Waverly, and we look forward to continued M&A momentum as we enter 2025.”

– Mac Selverian, WPCG Principal

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