- Wealthfront recently announced that it is acquiring financial planning startup Grove
Wealthfront recently announced that it acquired financial planning startup Grove. And the Grove team will be joining Wealthfront to bolster its efforts to deliver Self-Driving Money.
“We are so excited to be joining the Wealthfront team and are extremely grateful to our clients, employees, and investors who helped us get to this point,” said Grove co-founder and CEO Chris Hutchins. “We’ve always appreciated the role technology and automation can play in scaling quality financial advice. We are dedicated to the vision of Self-Driving Money™ as we believe it will have a huge impact on how people manage their finances.”
Wealthfront’s Self-Driving Money vision will allow clients to optimize every dollar they earn. And a client will be able to deposit her paycheck into Wealthfront and technology will handle the rest thus ensuring that bills are paid, the right amount of money is in the emergency fund, and is contributing to the most appropriate investment accounts to achieve her specific goals and maintain her lifestyle.
Founded in 2015 by Hutchins and Chris Doyle with a mission to empower people to make great decisions about their money through a combination of human advisors and technology.
“This is an incredible time for Wealthfront,” added Wealthfront co-founder and CEO Andy Rachleff. “We’ve already grown our total client assets this year by nearly 100 percent and are thrilled to add Chris and the Grove team to help us accelerate the development of Self-Driving Money.”
