WealthReach, an AI-powered organic growth platform built for registered investment advisors and wealth management firms, announced the acquisition of AdvisorRankings. AdvisorRankings is a search engine optimization and AI search optimization agency focused exclusively on helping financial advisors get found by prospects online.
The deal brings AdvisorRankings’ advisor-specific search and website expertise in-house. It adds a done-for-you offering to a platform already powering organic growth for wealth management firms.
Founded in 2010, AdvisorRankings has spent 16 years helping advisory firms show up where prospects turn for financial advice, including on Google and increasingly on AI platforms like Claude, ChatGPT, and Perplexity. The firm will continue operating as a distinct brand under the WealthReach umbrella, with founder Brent Carnduff leading business development and contributing to WealthReach’s SEO and AI search product roadmap.
With AdvisorRankings now part of the platform, WealthReach can pair expert-led search optimization with Living Sites, its advisor website product, along with its Attract, Convert, and Multiply organic growth engines. The company said this gives advisors a complete path from visibility to client acquisition.
The acquisition follows a series of recent moves for WealthReach, including a $1 million seed round, the formation of a strategic advisory board, the launch of Living Sites and its growth engines, and the acquisition of Model FA’s intellectual property to build out its consulting practice.
KEY QUOTES:
What attracted us to Brent and his team was their reputation in the industry and the results they consistently deliver for clients. We’ve always believed advisors should have the flexibility to choose how they grow. Some want powerful technology they can manage themselves, while others want an expert to handle it for them. Bringing AdvisorRankings into WealthReach allows us to deliver both under one roof and gives advisors a stronger path to sustainable organic growth.
Michael Barrasso, Co-Founder and CEO of WealthReach
AI is changing where prospects search and how they decide on the right financial advisor, based on their geography and specific needs. Joining WealthReach gives us the platform and the resources to help a lot more firms establish that visibility before their competitors do, while taking the burden of website optimization off their plate so advisors can focus on serving clients.
Brent Carnduff, Founder of AdvisorRankings
