Wealthsimple, a financial services platform dedicated to helping Canadians achieve their financial goals, has announced that it has acquired Fey, an innovative investing platform recognized for its advanced tools specifically designed for traders. Founded in 2021 in Montreal, Fey quickly gained recognition for its thoughtful approach to design and its integration of powerful artificial intelligence tools that make financial analysis more accessible and straightforward for users.
Fey’s platform stands out because of its elegant, trader-focused interface, which was created with ease of use in mind. Its features include earnings analysis, natural language stock screening, and a real-time personalized news feed—all designed to help traders make more informed decisions quickly and confidently. These tools have helped many traders to analyze market conditions more effectively and to stay on top of their investments.
By bringing Fey’s innovative features into the Wealthsimple ecosystem, the company aims to enhance its trading capabilities and provide a richer, more comprehensive experience for its users. The integration of Fey’s sophisticated tools is expected to empower millions of Canadians, offering them even more ways to navigate the complex world of investing with confidence and clarity.
KEY QUOTES:
“Traders today don’t just want more data, they want clarity, speed and confidence when making decisions. Fey’s design-forward sensibility and technology gives us a leap forward in delivering the most intuitive trading experience in Canada, one that’s simple enough for new investors and powerful enough for sophisticated traders.”
Polly D’Arcy, VP of Design at Wealthsimple
“We were inspired to build Fey to serve the investors who’ve been overlooked. The ones who want powerful tools without the complexity of a terminal. Wealthsimple shares our belief that finance can be both accessible and sophisticated. By joining forces, we’ll make advanced trading tools beautiful, intuitive, engaging, and available to millions more people.”The acquisition positions Wealthsimple to bridge the gap between basic trading apps and complex brokerage platforms, offering Canadians a single platform for both simplicity and sophistication. Wealthsimple clients can expect to see the first Fey-powered features integrated into the platform by the end of the year.”
Thiago Costa, Co-founder and Principal Designer at Fey
