WealthStream appointed Larry Roth to its Strategic Advisory Board as the company expands its Advice Intelligence platform across the wealth management industry.
Roth is Founder and Managing Partner of Ascentix Partners, a growth strategy consultancy serving wealth management enterprises, wealthtech platforms, and private market solutions providers.
He previously served as CEO of Advisor Group, now Osaic, and Cetera Financial Group, two large independent wealth management organizations.
Roth also serves as a Senior Advisor to Berkshire Global Advisors.
At WealthStream, Roth will advise the leadership team on enterprise strategy, market development, and strategic partnerships.
The company said his experience leading large advisor organizations will help guide its efforts to bring its technology to wealth management firms at scale.
WealthStream’s platform is designed to help firms make experienced planning judgment more broadly available across advisor teams.
The company combines planning knowledge, adaptive client intelligence, and each firm’s own planning philosophy to help advisors identify opportunities, understand the reasoning behind recommendations, and deliver more consistent advice.
WealthStream said its broader goal is to help firms strengthen advisor judgment while scaling planning standards across their organizations.
Roth joins an advisory board that includes senior leaders with experience across enterprise distribution, financial technology, RIA operations, financial planning, and advisor development.
Other board members include John Vaccaro, former head of MassMutual Financial Advisors; Stuart Rubinstein, former president of Fidelity Wealth Technologies; Shane Morrow, partner and CEO of IronBridge Wealth Counsel; and Sarah Mouser, executive vice president of financial planning at Merit Financial Advisors.
WealthStream is headquartered in New York.
KEY QUOTES:
“Larry has led the kinds of organizations we built WealthStream to serve. The industry has extraordinary planning expertise, but too much of it sits with a small number of experienced people and is hard to transfer. Our ambition is to make every advisor a firm’s best advisor, with the planning depth to recognize more of what matters in a client’s financial life and the confidence to act on it. Larry knows what it takes to deliver that consistently across a large advisor organization, and he has seen which technologies earn trust at enterprise scale.”
Dan Daum, Founder and CEO of WealthStream
“The firms that lead the next era of wealth management will be the ones that can grow without compromising the quality and consistency of their advice. What stands out about WealthStream is that it helps advisors recognize more planning opportunities and understand the reasoning behind each recommendation. That deepens client relationships and can help accelerate the development of next generation advisors. I believe WealthStream can become a core part of how firms formulate and deliver advice, and I want to help Dan and the team build it.”
Larry Roth, Founder and Managing Partner of Ascentix Partners

