Understory, a Madison, Wisconsin-based weather network and analytics company led by CEO and co-founder Alex Kubicek and co-founder Bryan Dow, announced it closed $5.25 million in Series B funding led by True Ventures. 4490 Ventures and Revolution’s Rise of the Rest Seed Fund also participated in this round of funding.
“Our commitment to disrupt outdated methods for dynamic weather analysis is the primary focus for this next stage of growth,” said Kubicek. “We are excited to work with our investors who are supporting our mission of creating a higher standard for hyperlocal weather monitoring.”
This round of funding will be used for supporting the international expansion of the weather sensor network across multiple industries like agriculture, insurance, and air quality.
“Understory is fundamentally transforming how weather data infrastructure will be used across the globe,” added True Ventures partner Puneet Agarwal. “The on-the-ground insight of critical weather events is essential for innovative decision-making across a wide variety of industries. We look forward to witnessing Understory continue to remodel the accessibility and accuracy of real-time weather information on a global scale.”
And this funding round will be allocated to increase the company’s employee headcount and expand into a new headquarters facility for sustaining Understory’s growth as the company scales globally.
“Understory is redefining the prioritization of weather data,” explained Revolution LLC partner David Hall. “Capable of deploying cost-effective weather technology and pinpointing hyperlocal weather data in real-time, Understory has the potential to transform billion dollar global markets. We are proud to be investing again in a company that is scaling innovation outside of the traditional tech hubs.”
Understory’s weather stations funnel about 125,000 measurements a second into an artificial intelligence core for measuring precise hail, rainfall, temperature, humidity, wind and solar radiation, and air quality.
This AI core will analyze the data to provide critical atmospheric, climate, and weather data in order to optimize decision-making across agriculture, insurance, government, and environmental markets.
And the Understory weather network has been used in several industries such as agriculture for determining irrigation and optimal harvest dates and times.
Municipal leaders can utilize Understory sensors in a number of metropolitan areas across the country for tracking air quality and determining the impact of air pollution reduction strategies in urban environments.
In the U.S., Understory has deployed over 600 stations within five major metropolitan areas and on multiple continents. Plus Understory is going to further increase globally in 2019.
