Weave is a leading all-in-one customer experience software for healthcare practices. Pulse 2.0 interviewed Weave CEO and board director Brett White to learn more about the company.
Brett White’s Background
Could you tell me more about your background? White said:
“I grew up in Northern California, spending my formative summers working on a farm. Those experiences taught me the value of hard work and persistence.”
“At UC Santa Barbara, I discovered a knack for accounting and math and graduated with a degree in business economics, which led me to a role at Arthur Young (now Ernst & Young). There, I gained exposure to a variety of industries, and it was the innovative and casual culture of the tech world that truly captured my interest. I joined Oracle and spent 10 incredible years learning how hustle and results-driven leadership can open doors. During that time, I took on challenging international roles and advanced quickly by focusing on delivering outcomes.”
“After Oracle, I transitioned into CFO roles, eventually spending over eight years at Mindbody, a software company dedicated to empowering small businesses in the fitness and wellness sectors. It was there that I discovered my passion for supporting small and mid-sized business owners. In 2020, I joined Weave’s board of directors, and shortly after, I stepped into the role of CEO. Since then, I’ve been focused on helping healthcare practices thrive through innovative, AI-powered tools.”
What are your primary responsibilities?
“Our mission is to deliver a better healthcare experience—for every practice, patient, and interaction. We are customer-obsessed, and their feedback informs our product roadmap, go-to-market approach, and customer journey. I’m passionate about leading our team to elevate every experience for our customers. improving the patient experience and operational efficiency for their practices. My leadership philosophy centers on practical problem-solving, delivering results, and leveraging the transformative potential of technology to empower small businesses. As CEO, I’ve helped evolve Weave by turning a great product into a business that can scale.”
“We have invested significant time and effort in developing a clear strategy with carefully defined focus areas, and we have rolled this out company-wide. Our entire team is focused on three areas: accelerating revenue growth, increasing customer value, and investing in our future—all under the umbrella of elevating every experience. By delivering exceptional experiences in everything we do, we build meaning into our brand and ensure customer retention and satisfaction. Each focus area has a strategic plan, supported by numerous projects, each with a dedicated leader and executive sponsor.”
“Every team member understands what we are trying to accomplish, what we are working on, what we are not working on, and how their role fits into the strategy and focus areas. Seeing the results of this work, with the team coming together cross-functionally, and witnessing improvements in business results and employee retention, has been incredibly satisfying for me.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? White assessed:
“Our total addressable market in the U.S. exceeds $7 billion and $15.7 billion worldwide. Historically our focus has been on Dental, Optometry, and Veterinary practices. While there is significant growth opportunity in those three verticals, we have expanded to specialty medical practices which is our third-largest and fastest-growing vertical market.”
Core Products
What are the company’s core products and features? White explained:
“Weave consolidates all of the back-end administrative systems a small or medium-sized healthcare practice might need into an all-in-one customer experience software and payments platform. We have gone from a simple phone and two-way texting system to a robust Patient Relationship Management Platform that includes Practice Analytics and Insights, Reviews, Digital Forms, Insurance Verification, Email Marketing, and Payments. Our solution empowers healthcare providers and their staff to focus on patient care and patient experience while we optimize office operations, manage payment processing, and drive practice growth through patient communication and engagement.”
“In October of 2024, we released Call Intelligence. Using generative AI, Call Intelligence gives healthcare providers the ability to easily extract actionable insights from their call data through automated call categorization and revenue opportunity identification. This solves two significant challenges for healthcare practices: limited call insights and time-consuming manual data analysis. Now, providers can quickly identify why calls don’t convert into appointments without taking time away from patient interactions or business-critical activities like scheduling and billing. This solution provides a comprehensive understanding of patient and client interactions, empowering practice owners and office managers to make data-driven decisions that can drive practice growth.”
“In our effort to support the growing consolidation among small to medium-sized medical practices, we also recently introduced Weave Enterprise. This solution helps practices with multiple locations to standardize their operations, create standardized workflows, and accelerate revenue cycle management.”
Differentiation From The Competition
What differentiates the company from its competition? White affirmed:
“Weave offers an all-in-one solution to address the administrative needs of small and medium-sized healthcare practices so they can focus on what matters most: providing great care for their patients.”
“Through Weave, businesses have access to a variety of features that can help do everything from sending texts and Google review requests to patients, to analyzing calls, to processing and automating payments, and everything in between. Many of our competitors are point solutions that only cater to one or a few specific needs – we’re more robust. Having one service that can help tackle a broader swath of administrative tasks saves an enormous amount of time and money that can be better invested in the practice and its patients.”
Significant Milestones
What have been some of the company’s most significant milestones? White cited:
“By the end of 2023, we served over 31,000 customers and facilitated 1.8 billion unique interactions. In 2024, we launched AI-powered innovations like Call Intelligence for seamless voicemail transcription, Weave Enterprise to standardize multi-location operations, and a marketplace for affiliate products and services. Additionally, we introduced a new platform experience combining AI-driven tools with a flexible interface. We remain committed to innovation, empowering our customers to grow their practices and elevate care.”
Customer Success Stories
Can you share any specific customer success stories? White highlighted:
“Most recently, Affordable Care, America’s largest dental support organization for tooth replacement solutions chose Weave to help streamline operations, enhance the patient experience with personalized communication, and optimize revenue cycle management. Affordable Care practices that have already implemented Weave have seen higher conversion rates for new patients. Using features like Missed Call Texts and Quick Fill scheduling has increased patient acquisition and filled appointment slots more effectively. Additionally, the ability to send bulk text communications to patients during severe weather or downtime events has proven valuable in maintaining contact and reducing disruptions.”
“Weave’s platform has helped Affordable Care practices save many hours per week by automating reminders, enabling online scheduling, and digitizing patient forms. Time spent playing phone tag has been reduced by three hours per day. These efficiency gains have also translated into better appointment management, reducing late-starting appointments. With flexible payment options like Text-to-Pay and mobile terminals, practices have reduced front desk bottlenecks and improved the patient checkout experience.”
“Aspen Park Vet Hospital was able to consolidate multiple technology providers and cut their spending by 50%. King City Veterinary Clinic and Pets R Family Veterinary Hospital have seen upwards of 125 new clients per month thanks to Weave’s Missed Call Text feature. These are just a few examples of how Weave’s solutions are driving tangible results and helping our customers streamline their operations, improve client engagement, and grow their businesses.”
Future Company Goals
What are some of the company’s future goals? White concluded:
“At Weave, we’re just scratching the surface of a massive opportunity. With a total addressable market of $7.1 billion in the U.S. for small and midsized healthcare practices, there is immense potential for growth. Limited international expansion in our core verticals more than doubles this opportunity, underscoring the scale of what lies ahead. We’re also channeling significant energy into payments, and driving industry disruption through innovative, win-win partnerships that create value for both our customers and their patients.”
“Healthcare is still navigating its digital transformation, and Weave is at the forefront, helping practices offload, digitize, and automate critical but mundane tasks. By enabling our customers to focus on what they do best—providing exceptional care—we’re driving meaningful improvements for both practices and patients. We remain deeply committed to being customer-obsessed, ensuring our platform continues to deliver innovative solutions that meet the evolving needs of healthcare businesses and empower them to thrive.”
