With privacy concerns and weakening marketing performance eroding traditional online advertising, Web3 Pro – a leading MarTech SaaS company built around targeted opt-in marketing – recently announced that it closed a substantial round of fresh funding from P101, one of the largest European venture investors. This brings the total raised to almost $10 million with a post-money valuation of $57 million.
Marketers have been moving quickly to retool efforts now that Google plans to eliminate third-party tracking cookies in its dominant Chrome browser in 2024. And the decreasing advertising effectiveness of social media has further increased urgency.
Following years of building bespoke marketing campaigns for companies including Lamborghini, Juventus, RM Sotheby’s, Showtime Sports and Ducati, and others, Web3 Pro has recently launched the Hub. This platform gives companies self-serve access to some of the most powerful marketing tools available anywhere, all for a low monthly SaaS fee.
P101 manages over $400 million in assets across four funds and has backed companies, including Fatmap (acquired by Strava) and Musixmatch – which completed a successful exit in 2022. P101 is one of the largest investor groups in southern Europe.
The existing investors of Web3 Pro include Sumitomo Corporation’s CVC arm, Presidio Ventures, Seventy-Six Capital, River Capital Group, Ripple, and VU Ventures. And its notable advisory board includes Young Sohn, former President of Samsung Electronics, and Gaetano Sciuto, former CEO of Giorgio Armani.
Based in Palo Alto, CA, Web3 Pro offers a white-label SaaS MarTech solution that helps companies drive higher engagement, retention, and conversion, outperforming today’s sub-par ads and loyalty programs by 3 to 5 times.
The proceeds from the new investment will be used to grow the sales and marketing division, including the expansion into Europe, MENA and APAC, which are centers of growing demand for new marketing engagement models.
KEY QUOTES:
“There is a seismic shift towards engaging, 1-1 marketing experiences that consumers enjoy and brands find extremely effective. We’re delighted that our enterprise-grade platform has found such success with marketers and now has the strategic support of P101 and its vast network of European enterprise brands.”
— Christian Ferri, Web3 Pro’s founder and CEO
“As the leading investor in Web3 Pro’s venture round, we are delighted to support their revolutionary marketing SaaS solution designed for enterprises. In a rapidly evolving digital landscape, harnessing the power of web3 technology is paramount. Web3 Pro has showcased a remarkable ability to merge innovation with practicality, offering a transformative solution that aligns seamlessly with the future needs of businesses. We commit to support Christian Ferri and the Web3 Pro team to develop the European market and those industries that are well established here.”
— Andrea Di Camillo, founder and managing partner of P101
