Wellth is a digital health solution focused on motivating patients and promoting lasting behavior change. The company recently raised $36 million in an oversubscribed Series C funding round.
Led by Mercato Partners and supported by FCA Venture Partners, Comcast Ventures, and existing backers such as SignalFire and NY Life, this funding will enable Wellth to expand its platform to vulnerable populations, including those in Medicare Advantage and Medicaid. The company aims to accelerate product development and forge strategic partnerships.
Wellth’s mobile platform utilizes behavioral economics principles—such as positive reinforcement and personalized nudges—to encourage daily healthy actions, including medication adherence and preventive care visits. This engagement not only improves health outcomes but also reduces avoidable medical costs for partners.
The new funding will also enable Wellth to leverage a decade of behavioral data and clinical outcomes, integrating AI tools to create personalized member experiences. Wellth uniquely engages hard-to-reach populations through daily, two-way communication, building trust and closing care gaps. With this capital, Wellth is set to expand its impact and promote a healthcare model focused on ongoing support and motivation for patients.
KEY QUOTES:
“This funding is a validation of our mission and model. The healthcare system often tries to ‘engage’ patients through one-off interactions that are easily ignored and can feel more like an annoyance than a connection. For the past 11 years, Wellth has pioneered a new category in healthcare: Daily Care Motivation. By applying the science of human behavior, Wellth reaches and supports patients through every single day of their care journey. We’ve proven that these small, positive daily interactions lead to significant improvements in health outcomes and a reduction in avoidable costs. I am thrilled to partner with our new investors as we work to transform the industry from missed connections to a daily relationship that members love.”
Matthew Loper, CEO and co-founder of Wellth
“As a former Wellth customer, I saw results that surpassed anything in my decades in healthcare. Its ability to change member behavior, improve outcomes, and cut costs convinced me this was the future of healthcare—and inspired me to join the team full time.”
John Snyder, COO at Wellth
