WeRoad, an Italian travel-tech company focused on group travel experiences for Millennials and Gen Z, announced it has raised $58 million in Series C funding led by Airbnb, with participation from existing investors including H14. The company said the latest financing brings its total funding raised to $100 million since launching in 2017.
The new capital will support WeRoad’s first expansion outside Europe, beginning with a launch in the United States. The company plans to bring its existing travel itineraries and its WeMeet offline experiences platform to the U.S. market, starting with community-building initiatives and Group Leader recruitment efforts in Austin.
Founded in 2017, WeRoad has built a global group travel platform centered around social connection and shared experiences. The company said more than 300,000 travelers have participated in trips across over 1,000 itineraries worldwide. In the past year alone, approximately 100,000 people traveled with WeRoad, with around 90% joining trips solo.
WeRoad’s business model relies heavily on its community of more than 4,000 Group Leaders, experienced travelers who organize and lead trips while helping create social connections among participants. The company also said it has grown its online audience to 3.5 million social media followers.
In 2025, the company expanded beyond travel through the launch of WeMeet, an offline social experiences platform designed to connect people locally through activities such as dinners, hikes, yoga sessions, and social gatherings. WeRoad said WeMeet hosted 2,000 events during its first year, attracting 50,000 participants across more than 38 cities and generating 150,000 app downloads.
The company said its expansion into the United States comes amid growing demand for real-world social experiences and shared activities among younger consumers. WeRoad believes its community-driven model addresses increasing feelings of loneliness and social disconnection, particularly among young adults.
In the U.S., the company will initially offer existing international itineraries alongside travel experiences tailored specifically for American travelers. The rollout will also include WeMeet events as a way to establish local communities before scaling broader travel offerings.
WeRoad said its U.S. expansion will not impact its existing European operations, where it plans to continue operating trips, WeMeet events, and Group Leader programs as before. The company described the U.S. launch as its largest expansion effort to date and a major step toward building a global travel and social experiences platform.
KEY QUOTES:
“Nine years ago, we started with a simple idea: that travel could be the best way to meet new people. Today, that idea powers a community of hundreds of thousands of travelers and brings us to an important milestone.”
“We believe we have an answer. Not the only one, not a perfect one, but a real one: putting people in a room together (or on a quad bike in Morocco, in a canoe in Vietnam, or in front of a sunset in Patagonia) and letting whatever is meant to happen, happen.”
WeRoad Team, WeRoad
