Whalar Group, which is the global Creator company on a mission to liberate the creative voice, announced that they have secured strategic investment from a group of notable investors: Marc Benioff the visionary founder of Salesforce, Shopify, and Neal H. Moritz the acclaimed Hollywood producer & founder of Original Film.
This funding marks a significant milestone in Whalar Group’s journey as the company continues to scale its ecosystem, which is built entirely around Creators. And Whalar Group has built a fully integrated ecosystem to support them, spanning brand partnerships, talent management, product incubation, digital operating system, physical campuses, and gaming innovation. Whalar Group’s unique ecosystem features six companies:
1.) Whalar: The world’s leading independent Creator and social agency.
2.) Sixteenth: A leading, global, 360° Creator talent management company.
3.) The Lighthouse: The first-of-its-kind IRL campus for Creators and their teams to Learn, Make, and Belong.
4.) Foam: The operating system for managing digital talent.
5.) Moby Ventures: A venture studio that brings Creators’ ideas for brands and products to life.
6.) Umi Games: A gaming studio that connects brands to Creators, building the most immersive experiences within Fortnite, Roblox, and Minecraft.
KEY QUOTES:
“The Creator Economy is now mainstream. What started as mostly part-time influencers has evolved into a professionalized industry. Creators are hiring teams, embracing new technologies and new ways of working to create valuable IP, build thriving communities and develop businesses with diverse revenue streams. This investment validates that we’re just scratching the surface of what’s possible. We’re doubling down on building infrastructure that lets Creators operate like major entertainment companies, but with the agility to rapidly adopt new ways of thinking and creating that give them a distinct competitive advantage. The future isn’t just about content, it’s about Creators building the next generation of entertainment and media powerhouses.”
Neil Waller, Co-CEO & Co-Founder, Whalar Group
“Creators are powerhouses of commerce. They’ve built an entire ecosystem around their communities – an ecosystem that’s built on Shopify, and supercharged by Whalar Group. We’re arming creators with the tools they need to turn their communities into businesses from day one.”
Harley Finkelstein, Shopify President
“Creators today have the power, reach, and originality that used to be reserved for studios and networks. We’re excited to partner with Whalar Group on the infrastructure for Creators to help them scale that power into lasting IP.”
Neal H. Moritz, Founder of Original Film
