Why Accenture (ACN) Is Buying Homburg & Partner

By Amit Chowdhry ● May 22, 2021
  • Accenture (NYSE: ACN) recently announced it has acquired Homburg & Partner. These are the details.

Accenture (NYSE: ACN) recently announced it has acquired Homburg & Partner, a strategic management consulting firm with deep specialization in commercial strategy, sales, and pricing. And Homburg & Partner’s team of 73 professionals has joined Accenture’s Customer, Sales & Service team. The terms of the deal were undisclosed.

Based in Mannheim, Germany, Homburg & Partner has a proven track record of increasing sales, market share and profitability with in-depth industry knowledge primarily for clients in the industrial goods, healthcare, and chemical industries. And through their strategic consulting expertise, Homburg & Partner helps clients drive measurable market success, achieve growth targets, and drive greater value from their sales and price management strategies.

Over the past 20 years, Homburg & Partner has worked with large to mid-sized companies on projects ranging from developing go-to-market strategies, optimizing sales processes and organizations to implementing leading pricing methodologies. 

And numerous distinctions such as “WirtschaftsWoche Best of Consulting 2020” and “BrandEins Beste Berater 2021” recognize Homburg & Partner as one of the leading commercial strategy, sales, and pricing consultancies in Germany. Plus through its renowned founder Christian Homburg, Prof. Dr. Dr. h.c. mult., Homburg & Partner is well connected to the University of Mannheim, its alumni network and to leading academia globally.


“The pandemic accelerated the shift for organizations to adopt new digital standards for customer experience and engagement. The addition of Homburg & Partners expands our ability to shape growth and efficiency strategies across the enterprise and will increase our clients’ focus on growing their sales and profits, as they pivot to their next generation customer engagement.”

— Edwin van der Ouderaa, global lead of Customer, Sales & Service at Accenture

“Acquiring Homburg & Partner reinforces our strategy and process capabilities, especially with commercial strategy, sales and pricing methods and knowledge so crucial for the digital economy. When we combine our implementation skills, global reach, and digital expertise with Homburg & Partner’s strengths, we’ll be able to create value for clients in new ways.”

— Frank Riemensperger, market unit lead for Accenture in Germany, Austria, Switzerland, and Russia

 “Homburg & Partner stands for excellent and practicable consulting services at the highest level which always keep the market in sight. Accenture’s scale and market share will enable us to extend our value proposition to customers across industries and geographies.”

— Prof. Christian Homburg, founder, and chairman of Homburg & Partner’s scientific advisory board