Buxton (a market leader in retail customer analytics) and Elevar (a dynamic conversion tracking solution for fast-scaling e-commerce brands) joined forces in an acquisition by Buxton. The deal’s financial terms remain undisclosed, but Buxton believes this strategic collaboration can revolutionize the landscape of data-driven consumer insights.
Launched in 1994, Buxton aims to redefine customer analytics by incorporating psychographics and buying behaviors, providing businesses with a holistic understanding of their customers. Since being founded, Elevar sought to empower e-commerce brands with a comprehensive conversion tracking solution that helps optimize ad campaigns and maximize customer re-engagement.
This collaboration deepens Buxton and Elevar’s commitment to customer-centricity, seeking to usher in an era of unparalleled insights that foster a perpetual, interactive exchange between brands and customers. And Buxton believes this partnership will enable a profound understanding of buyers and their behavior, allowing companies to provide invaluable intelligence and conversion events to leading marketing platforms, boosting engagement across omnichannel touchpoints.
The combination of Elevar’s data capture ingenuity and Buxton’s analytics prowess unlocks powerful consumer understanding, and the integration with Shopify and other POS and marketing systems empowers marketers to act on that information seamlessly. Moving forward, Buxton will continue to focus on delivering AI powered intelligence solutions to brands.
This strategic deal marks a pivotal moment in the evolution of data-driven insights, positioning Buxton and Elevar as leaders in shaping the future of customer engagement across multiple channels.
KEY QUOTES:
“Understanding customers and predicting their needs is critical for consumer-oriented businesses to thrive in today’s omnichannel, rapidly changing environment. Elevar and Buxton both place customer journey and behavioral analytics at the core of their products. While our platforms have historically varied in approach, our complementary capabilities are a winning combination. As an omnichannel powerhouse, we aim to deliver intelligence that can help to shape the future of both online and in-store experiences.”
– Jim Swift, CEO at Buxton
“As the lines of in-store and online shopping continue to blur, we believe this synergy will enable our customers to orchestrate extraordinary customer journeys and true personalized one-to-one marketing.”
– Brad Redding, CEO and Founder of Elevar
“We believe that the complementary combination of Buxton’s innovation in analytics and Elevar’s conversion tracking platform will better serve customers across core end-markets. We are excited to partner with Buxton and Elevar during this next phase of growth.”
– Tanner Austin, Senior Vice President at PSG
