Why ChannelAdvisor (ECOM) Is Buying BlueBoard

By Noah Long ● July 26, 2020
  • ChannelAdvisor Corp (NYSE: ECOM) — a provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales — announced recently that it has acquired BlueBoard

ChannelAdvisor Corp (NYSE: ECOM) — a provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales — announced recently that it has acquired BlueBoard. BlueBoard is a leading e-commerce analytics company based in Paris, France. The terms of the deal were undisclosed.

BlueBoard helps global brands like L’Oreal, Clarins, and Logitech gain competitive advantages on their e-commerce channels with actionable insights into how their products are performing across thousands of retailer websites and marketplaces.

By acquiring BlueBoard, ChannelAdvisor will continue to enhance its capabilities for brands that are looking to accelerate e-commerce growth. And ChannelAdvisor will bring BlueBoard’s solutions to market as ChannelAdvisor Brand Analytics to help multi-channel brands manage online distribution, improve visibility, grow sales and protect their reputations by utilizing intelligence related to product assortment, pricing, brand product content, reviews, and search performance.

ChannelAdvisor Brand Analytics will further enhance ChannelAdvisor’s Enterprise offering that helps brands solve their multi-channel marketplace, digital marketing, direct-to-consumer, first-party retail, drop-ship, and fulfillment needs – all in a single, centralized platform.

KEY QUOTES:

“Brands are increasingly focused on their digital strategies and how to navigate rapidly-evolving consumer behavior. To do this effectively, they need best in class analytics to maximize visibility into their online channels so they can react quickly and appropriately to changing market dynamics. We’re excited to welcome the talented BlueBoard team and extend our analytics capabilities to help brands succeed in an increasingly competitive e-commerce environment.”

— David Spitz, ChannelAdvisor CEO.

“ChannelAdvisor is a recognized industry leader in the e-commerce space. By joining forces, we are able to add our deep experience to help launch ChannelAdvisor Brand Analytics, which is positioned to empower multi-channel brands to succeed online. Given ChannelAdvisor’s global reach, extensive customer base and sizable salesforce, we see an opportunity to scale the business quickly.”

— Kevin Cohen co-founder and CEO of BlueBoard