Why Cognizant Is Buying Indianapolis-Based Salesforce Platinum Partner Lev

By Amit Chowdhry ● March 24, 2020
  • Cognizant recently announced it entered an agreement to buy Indianapolis-based Lev, a privately-held and digital marketing consultancy

Cognizant recently announced it entered an agreement to buy Indianapolis-based Lev — which is a privately-held and digital marketing consultancy. This acquisition will further expand Cognizant’s Salesforce practice. And it is expected to close in the first quarter of 2020, subject to satisfaction of certain closing conditions. The financial terms of the deal were undisclosed.

What does Lev do? Lev works with businesses to simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey and drive additional revenue.

Lev is a Salesforce Platinum Partner that specializes in custom cloud solutions that equip marketers in using automation, personal preferences, and data to forge stronger customer connections through personalized experiences. And Lev provides strategic consulting, architecture design, technical optimization and application integration services.

The company’s clients include major brands in healthcare, life sciences, entertainment, technology, utilities, financial services, and education, among other industries.

Originally, the company was founded in 2006 as Levementum. And now the company has approximately 200 employees.

Cognizant is one of the world’s largest professional services companies and is known for transforming clients’ business, operating, and technology models for the digital era. The company’s unique industry-based consultative approach helps clients build and run more innovative and efficient businesses. 

Key Quotes:

“In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations.  We continue to significantly invest in cloud as one of our strategic priorities. Lev is Cognizant’s third cloud-related acquisition announced in 2020.  It will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, in turn, generate better leads.  Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes.”

Greg Hyttenrauch, President of Digital Systems and Technology at Cognizant

“Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI. We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients.” 

Michael Burton, Chief Executive Officer at Lev