Why Cognizant Is Buying Thirdera

By Annie Baker ● Dec 15, 2023

Cognizant recently announced it has entered into an agreement to acquire Broomfield, CO-based Thirdera, an Elite ServiceNow Partner specializing in advisory, implementation, and optimization solutions related to the ServiceNow platform, with a strong focus on emerging enterprise workflow products.

As part of the acquisition, Thirdera’s ServiceNow training platform, Thirdera University (one of the world’s largest) is expected to play a central role in credentialing resources to fulfill growing demand in the ServiceNow ecosystem.

The addition of Thirdera – which brings an on-and-near-shore global presence for the Cognizant ServiceNow Business Group, is expected to further efforts on the path of Cognizant and ServiceNow’s strategic partnership to build a $1 billion combined business focused on AI-driven automation.

Thirdera is the largest independent global pure-play ServiceNow consultancy and it has been recognized as the 2023 Worldwide Creator Workflow Partner of the Year and 2023 ServiceNow Americas IT Workflow Partner of the Year, among other accolades.

The combined strengths of Thirdera and the Cognizant ServiceNow Business Group are expected to offer clients one of the most comprehensive experiences in the ServiceNow ecosystem, with sophisticated capabilities in professional services across key ServiceNow workflows and emerging products, including generative AI.

With the addition of Thirdera’s ServiceNow consultants in North America, Spain, Colombia, the Netherlands, and Australia, and other locations, and Thirdera’s leading position in ServiceNow training and certifications, including Certified Master Architects and Certified Technical Architects, it will create a combined Cognizant ServiceNow Business Group with more than 2,400 specialists and 14,000 certifications – together creating one of the largest and most highly accredited ServiceNow partners in the world.

Cognizant and ServiceNow expanded their strategic partnership since Cognizant’s acquisition of ServiceNow consultancy Linium in 2021, including a June 2023 announcement regarding a strategic partnership to drive AI-driven automation and the path toward building a $1 billion combined business and the launch of an AI-powered service assurance offering for the telecommunications industry. This acquisition is expected to close in January 2024, subject to satisfaction of closing conditions. Financial details were not disclosed.

KEY QUOTES:

“ServiceNow is leading a market shift toward customer, employee, and creator products. I believe the combination of Cognizant’s deep industry, AI, and platform expertise paired with Thirdera’s leading-edge offerings in enterprise transformation will position Cognizant at the forefront of thought leadership and innovation in the ServiceNow ecosystem.”

– Ravi Kumar S, Cognizant’s CEO

“This is a pivotal moment for redefining customer engagement and operational efficiency. We believe leveraging Cognizant’s scale, resources, and cross-industry expertise will help us revolutionize how our clients work in order to unleash productivity and drive innovation. We aim to transform the fabric of our clients’ work environments, creating substantial value and offering our employees significant opportunities for professional growth and learning.”

– Jason Wojahn, CEO and Co-Founder of Thirdera

“Cognizant’s bold move is an example of how our partners are looking to capitalize on the enormous market opportunity with ServiceNow. Their plan to acquire Thirdera, the largest pure-play ServiceNow partner, will turbo-charge their ability to build GenAI industry leading solutions on the ServiceNow platform. This acquisition puts Cognizant well on their way to building a $1B+ joint business that can accelerate value for our customers.”

– Bill McDermott, chairman and CEO of ServiceNow

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