Why Contentsquare Is Buying Heap

By Amit Chowdhry • Oct 9, 2023

Contentsquare – a global leader in digital experience analytics – recently announced it has signed a definitive agreement to acquire leading product analytics platform Heap. This deal will bring together two complementary industry players, unlocking a new era of customer insights and transforming the way businesses and organizations optimize their customers’ online experience.

This will be Contentsquare’s largest acquisition so far and will allow the company to accelerate its product vision, thus enabling the delivery of an all-in-one analytics platform that will serve as an advanced alternative to traditional analytics. Launched in Silicon Valley in 2013, Heap has quickly become one of the top Product Analytics platforms, with customers across all industries and market segments — from SMB to enterprise. Over 1,200 companies use Heap’s cross-device and cross-channel analytics to visualize customer engagement over time and improve adoption and retention.

Launched in France in 2012, Contentsquare is a leading digital experience analytics provider that helps businesses and organizations understand how customers use their websites and apps. In 2021, Contentsquare bought SMB analytics provider Hotjar, extending its offering to serve the market from SMB to Enterprise. Today, Contentsquare serves over 1.3 million websites worldwide, including 1,300+ enterprise brands.

With a combined TAM of $70 billion, Contentsquare and Heap will be able to tap into new markets and opportunities, driving growth and innovation on a global scale. Following the deal, leading tech investors, including Menlo Ventures, NewView Capital, Goldman Sachs Asset Management, and DTCP, will become Contentsquare shareholders.

This acquisition will further underscore Contentsquare’s commitment to innovation and client success, bolstered by a highly skilled R&D team of over 700 people.

The deal – which is expected to be completed in the fourth quarter of 2023 – is subject to customary closing conditions.


“The acquisition of Heap will extend Contentsquare’s platform capabilities with deeper and broader insights. It marks a critical milestone in our journey to maximize value for customers through breaking down data silos, fostering collaboration, and giving all teams a 360 view of their customers’ experience. Together we are uniquely positioned to transform the experience analytics industry and give everyone the experience they love, seek and deserve.”

“Together we will be able to provide all teams with the What, Where, When, How and Why of user experiences. What is happening online, where and when users drop off, how they behave on a site or app and why. Having access to both macro insights and deeper session-level insights will enable teams to build trust, boost conversion and retention, and increase customer lifetime value.”

  • Jonathan Cherki, CEO and Founder of Contentsquare

“Joining the Contentsquare group is an exciting opportunity for Heap. Together we will shape this category, becoming the benchmark for experience analytics. Integrating our two best-of-breed platforms enables us to help our customers understand and improve the complete customer journey and deliver the best experiences, improving NPS and customer lifetime value.”

  • Ken Fine, CEO at Heap