Why eBay Is Buying Certilogo

By Annie Baker • May 22, 2023

eBay and Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication announced that eBay has signed a definitive agreement to acquire Certilogo. Certilogo’s platform utilizes digital technology to empower brands and designers to manage the lifecycle of their garments while providing consumers a seamless way to confirm authenticity, access reliable information about branded items, and easily activate circular services.

The acquisition further solidifies eBay as a trusted destination to shop for pre-loved apparel and fashion and the deal marks a key investment in the growing pre-loved fashion category. It also provides customers with more confidence as they make more sustainably conscious purchase choices.

The closing of the deal is subject to the satisfaction of customary conditions, including regulatory approvals, and is expected to occur in the third quarter. Further details were not disclosed.


“For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection but because of our commitment to utilizing the latest technology to empower our sellers and buyers. Certilogo’s technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands.”

— Charis Marquez, VP, eBay

“Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories. eBay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity.”

— Michele Casucci, CEO and Founder, Certilogo